Author: Matt Mansfield

A professional writer since 1991, Matt views content creation, whether it’s text, image, video or audio ( as both a passion and a calling.As a freelancer, Matt specializes in researching and breaking down complex topics so they can be understood by a variety of business-to-business (B2B) and business-to-consumer (B2C) audiences.In addition to content creation, Matt offers online marketing and lead generation expertise. He literally wrote the book on content marketing ( and has 16+ years of experience in successfully driving targeted online traffic using content designed to increase both qualified conversions and brand awareness.

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