Posts by Paul Lentz

We Studied 11 million Social Shares: Here’s What We Found

We're entering a new era of social sharing — one that will affect bloggers, publishers, and content creators across the world. In this new era, people are growing tired of oversharing — instead of broadcasting their opinions across all social media channels,…
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4 Ways to Drive Social Traffic to Your Blog

In 2014, something amazing happened. No, not Patrick Stewart doing the Ice Bucket Challenge. (Though, that was one for the books). Rather, social media started to beat search in driving referral traffic to publishers' websites. This means more readers were finding blogs…
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