Commercial Developers: How to Sell Your First 100 WordPress Themes and Plugins

Over the last few years, the premium WordPress product market has gone from strength to strength. These days, it really is possible for top developers to earn six- or even seven-figures a year by selling their premium themes and plugins. This has led to a surge of new products hitting the market, with lots of new developers looking for their piece of the pie. Unfortunately, many of them are left disappointed, with sales falling well short of their expectations. What gives? Why are some developers super-successful while others struggle to earn a basic living? (Hint: it’s not just an issue…

Mitigating the support concerns of clients without resorting to the Red Phone approach.

We’ve all seen it in movies; the vaunted Red Phone that the President uses to call a world leader directly to save mankind from global war. It’s the ultimate end run around the bureaucracy. When first starting out in business most founders by default are answering that red phone and every client has the number.  It’s simple, it works, and customers typically love the feeling of having direct access to the the senior levels (the only level) of the company for any issue however big or small. There is nothing wrong with this at first. Founders have to wear many hats and…

We spent $920.26 on twitter ads for the dumbest ad ever, and It worked.

It Sort of worked. I wanted to know what would drive clicks using promoted tweets. This was not our first foray into promoted tweets. We saw pretty dismal results with past campaigns so out of frustration I decided to turn left and just experiment to see what would drive clicks back to our WordPress hosting service. We created a few ads with various tag lines. We attempted witty, we attempted straightforward and we attempted the absurd. In terms of raw number of engagements, the dumbest ad you could probably think of did the best. A Shoe Is it a dress shoe?…

Why doesn’t a Formula 1 car have A/C and leather seats?

I went car shopping not too long ago. We test drove several models and they all had a similar set of options. Leather, A/C, Navigation etc. They were all in the same price range and essentially all did the same the thing, move people and things from A to B. However there were a few differences between them worth noting. A ‘sport’ model had additional bolstering on the seats. This was designed to keep you from sliding around the seat during spirited driving. A ‘family’ model had extra rear side airbags as standard equipment. Even within the same model line…

Put your house in order with CrazyEgg

A few months back we re-branded Pagely and deployed a new website. It was a total re-do of everything. Our primary goal was to not just improve the aesthetics of our site, but the sales performance of it as well. Get more people seeing the information we want them to see, and ultimately buying our service or engaging our sales team. How do you know when a design is working? Test and measure everything. We have used Optimzely for some time to test copy, placement, and other factors to drive engagement. One aspect of this process is knowing and understanding where…

Growth: Notable Clients and New Managed WordPress Features

Today we are happy to share a few details on new plan features and highlight our continued success in serving the enterprise WordPress hosting market. As we continue to grow (read our last Growth: post) we have been working on new tools and configurations for our large scale clients, many of which we’ll very soon be porting to all WordPress hosting clients. New WordPress Hosting Management Plugin Includes Stats & Cache Management We are excited to announce the release of our new management plugin for our WordPress hosting service, which will enhance the experience for our customers. We have taken a few…

Catch Pagely Co-Founder/CEO Joshua Strebel on these two great podcast’s

Our co-founder Joshua Strebel was recently interviewed by Kirk Bowman on his successful Art of Value podcast to discuss value pricing. Listen here. A simple question with many complex answers: How do you create happy customers and earn more money? Joshua was also recently invited to host the 185th episode of the WPTavern Weekly podcast. Topic’s included how Pagely got started, and future directions the company is exploring. Tip: Some NSFW language.  

Growth: Pagely is Scaling Up

Here at Pagely® we talk a lot about scaling, and typically it’s of the hosting variety. Lots of servers, lots of bits and bytes put to work for our clients. Today we’re not here to talk about that, but rather how we ourselves are scaling up. So here’s the scoop. As a company our revenue has doubled in the past 3 quarters. We are now serving 30+ billion HTTP requests per month, plus overseeing 20,000 plugin updates per month. Our total files under management now exceed 1.25 billion. We have customers in Amazon’s data centers all over the world including…

It’s a marathon not a sprint. Winning at customer service.

Every single hosting company has had an outage, a bad customer experience, or something that has gone wrong to upset a customer. It’s just the nature of the beast. Some companies are able to take their lumps and recover. For some it may become a pattern where even despite their best efforts later on they have built a negative reputation with the customer base that dogs them for years. It is not a matter of if your hosting company will have an issue negatively affecting you, but when. So as a hosting company, which we are, how do we tackle this inevitable situation?…

Bidding Competitor’s Trademark in Adwords. Good Marketing or Shady Practice?

Adwords bidding on competitor’s trademarked terms. So for those of you not familiar with adwords, here is a 1 sentence primer: You can buy ads on “the Google” that users see when they search for something. We buy focused ads for our business Pagely®. So when a user searches for something related to our product/industry we may want you to see an advert for our service. It’s common practice and is just part of doing business on the internet. One aspect of buying ads has to do with the trademarked brand name’s used as keyword triggers. There are some rules around…

Pagely® WordPress Hosting