Five Membership Website Mistakes to Avoid

We’re lucky today to have the second in a series from our friends at True Productions. Anthony Cassara is a wizard when it comes to video and membership sites. Previously Anthony did a guest vlog with us teaching his three top recommendations for creating a successful membership site. Today he approaches this topic from the opposite angle and helps you identify the five avoidable membership website mistakes that are reducing the effectiveness of your member site. Take it away Anthony! -Sean Hello, I’m Anthony Cassara, President of True Productions. Today we’re going to be talking about the 5 biggest mistakes…

How To Guide: Affiliate Marketing Essentials For Startups

I have nothing. Wow, that sounded bleak. But you’re intrigued, right? In a less dramatic way, I have nothing, in terms of customers, clients and resources. Nada, zilch, or as the old Hebrews would say – bupkis.  (And by old Hebrews I mean my Grandma Molly and Grandpa Murry) I am an online startup that no one knows about … well, except for my parents and mother-in-law who dutifully thumbs up my Facebook posts. But all that is about to change. Because I just found out about a magical, answer-to-my-dreams-and-solve-all-my-problems-solution that I’ve been searching for since launching my solo online business. Or so it seems. At…

Distributed Teams Best Practices: 9 Lessons Learned

As distributed teams become more widely accepted, especially in the tech space, we thought it would be beneficial to share some insights on what it takes to build and run an effective distributed team. While we could simply draw on our own experiences, we also thought it would be beneficial to reach out to a few of our industry partners. We asked them to share some feedback and no-holds-barred tips on distributed teams best practices and building, managing & working in a distributed environment. Brad Williams launched WebDevStudios back in 2002 while sitting around a coffee table with Brian Messenlehner…

Your Content Marketing Strategy: 5 Important Questions

A Strategic Approach To Content Marketing By approaching content strategically, your communications efforts serve a purpose. Think of strategy for your content like gasoline for your car—without it, your car may look nice with it’s turbocharged engine and fancy styling, but it might as well be considered a $30,000 paperweight (depending on the car, of course) with no ability to take you anywhere. When setting up a content marketing strategy, there are 5 questions you should always ask yourself: What business goals can I meet with a content marketing strategy? Who is my target audience(s)? Who can effectively create, curate, and…

Meet three new Pagely brand ambassadors. @zengy @krogsgard and @chriswallace

Over the last 2 years or so we have been fortunate to “re-connect” with the WordPress community. For a while there we were actually on the outside looking in as we made some transitions on platform and marketing strategy. Well my how times have changed. Today we are happy to introduce to you three new Pagely® Brand Ambassadors. What’s a Pagely® brand ambassador you ask? The answer is fairly straightforward. These folks are leaders in our WordPress community that have invested the time and resources to build brands and companies serving the ecosystem. They are also nice people that just so…

How do I choose the right hosting plan?

You want to make sure your hosting needs are adequately addressed without overpaying for a plan that gives you unnecessary capacity and features. Understandable. “How do I choose the right hosting plan?” is probably the most common question we see from prospective customers here at Pagely. While we try to lay things out as clearly as possible via our feature comparison matrix, there will inherently be some fuzziness and complexity due to the number of moving parts involved in estimating one’s minimal adequate plan. This post will attempt to give you some basic heuristics we use to zero-in on the…

Risk Mitigation and the True Cost of Website Downtime

Most businesses don’t think twice about the necessity to carry the insurance policies to protect against various forms of loss. Errors & Omissions, Workers’ Comp, Liability… managing downside risk of unforeseen losses and limiting potential damage is a standard cost of doing business. But rarely do business owners go into a hosting scenario with cost of website downtime in mind. If your website is a critical component of your business, depending on how essential it is to your business’ function you should be thinking about the criticality of uptime and methods to insure this similar to how you insure against…

Win Back your Day with Automation and WordPress

If you spend any amount of time online, it’s pretty much impossible to avoid the topic of automation – marketing automation, in particular, has been the buzzword of choice for the past few years. Capterra.com lists an astounding 225 software products aimed squarely at that niche with options for every size of business from mom-and-pop to fortune 500. But what about all those other monotonous and repetitive business tasks that you need to manage day in and day out? Wouldn’t it be worth spending some time figuring out how you can automate some of those tasks as well? The potential…

Commercial Developers: How to Sell Your First 100 WordPress Themes and Plugins

Over the last few years, the premium WordPress product market has gone from strength to strength. These days, it really is possible for top developers to earn six- or even seven-figures a year by selling their premium themes and plugins. This has led to a surge of new products hitting the market, with lots of new developers looking for their piece of the pie. Unfortunately, many of them are left disappointed, with sales falling well short of their expectations. What gives? Why are some developers super-successful while others struggle to earn a basic living? (Hint: it’s not just an issue…

Mitigating the support concerns of clients without resorting to the Red Phone approach.

We’ve all seen it in movies; the vaunted Red Phone that the President uses to call a world leader directly to save mankind from global war. It’s the ultimate end run around the bureaucracy. When first starting out in business most founders by default are answering that red phone and every client has the number.  It’s simple, it works, and customers typically love the feeling of having direct access to the the senior levels (the only level) of the company for any issue however big or small. There is nothing wrong with this at first. Founders have to wear many hats and…

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