The Art of Capturing and Utilizing Net Promoter Score Data

Introduced in 2003 by management consulting firm Bain & Company, NPS stands for Net Promoter Score — a method for measuring the loyalty of each individual customer and gathering valuable feedback. If you are struggling to find a simple method to measuring the overall happiness and loyalty of your customers, the NPS may be just what you’re looking for. The ultimate sign of a customer who loves what you do is one who doesn’t hesitate to recommend you to friends, family or a business associate. But prior to the introduction of the NPS data, companies were left with the prospect…

Bulletproof: Configuring Your Site For Zero Downtime

The lights may be out, but that shouldn’t mean no one is home. Website downtime can be truly frustrating for both your business and customers. It can break a line of communication, leave both parties in the dark and has the potential to impact your brand and your business in a variety of ways. If you’re unsure of the true cost of website downtime, we published an interesting post last year that discussed some of the various risks associated with a website that goes offline and downtime in general. Included in this list of potential risks are opportunity cost, lost…

Create not solutions but rather systems that solve

There was a brilliant computer game back in the day for Apple ][+ called “Robot Odyssey.” It was my first exposure to programming and the notion that instead of solving puzzles, you could build robots to solve puzzles on your behalf (and you could even build robots to build robots… 10-year-old mind blown…). This became the seed of a philosophy which evolved over my career and has served me well in my entrepreneurial and business endeavors. I challenge you to take any problem that currently confronts you and view it through this lens: Instead of imaging a solution, imagine a…

Act 3: In which we go from good to great.

At Pagely it is about people, not numbers. We don’t make announcement’s of recent VC, no posts touting our revenues, and always an opaque answer when we are asked how many employees or clients we have, or revenue earned. We measure all these things, but we focus on the people we serve and the people tasked to provide service. This approach has served us well in what I am calling Act 1 (startup) and Act 2 (traction) of Pagely. As we begin Act 3 (scale), it’s about the people more than ever. Good people are the foundation Somewhere over 2 years ago Sally and…

Managed WordPress Hosting Reviews Roundup | Review of Pagely Reviews

One of the most challenging aspects of choosing a managed WordPress hosting company can be culling through all the different conflicting reviews out there and trying to make sense of all the tests and claims.  There are a number of sites out there that are purely in the game of driving traffic via SEO tricks, signing on as affiliates to one or two providers and then inflating reviews of those affiliates who pay commission.  Not all Pagely reviews are created equal. We’ve conducted an all-out expedition to track down the more legitimate, substantive reviews uninfluenced by affiliate bias which accurately portray Pagely and our competitors and give you a true representation…

Popular A/B Testing Tools for WordPress

Chances are, your website has a clearly defined objective — attracting new customers, selling a service or maybe growing your email list. If that’s the case, it makes sense that you’d want to achieve the best results possible, right? What if someone told you that by making a few changes to your website could increase your conversion rates .5% and in the process boost revenue by 25%? Wouldn’t you be interested in learning more? A/B testing tools provide a way to achieve these results and even better. Although it’s certainly not a magical solution — successful AB testing requires hard work…

Retargeting 101: An Introduction to Retargeting Basics

Attracting new visitors to your website is never an easy process. Whether you’re creating and promoting content in search more organic traffic or running paid ad campaigns in search of qualified leads — it’s a lot of work. It only makes sense that when a visitor lands on your website, you want to do everything in your power to convert them into a customer or client. But there is one problem: Not every visitor who lands on your website is ready to buy. Some are in the process of performing research and others are just window shopping. Yet once they…

The Pagely Content Marketing Process Part Three: Publishing, Promoting & Analyzing

The third step in our content marketing process is arguably the most important. It’s one thing to create content, but without a systematic process to distribute, promote it and attract readers, it’s a “tree falls in the woods” scenario. If you’re looking for a simple strategy to promote your content and analyze its effectiveness, we’re going to share our entire process in this post. You can find part one & two here: The Pagely Content Marketing Process Part One: Organization, Ideation & Research The Pagely Content Marketing Process Part Two: Writing, Editing & Optimizing for Search Admittedly. the promotion process frequently comes…

The Pagely Content Marketing Process Part Two: Writing, Editing & Optimizing for Search

Managing a team of in-house writers in combination with relevant guest posts, requires many different things — flexibility, an eye for detail and patience being three. Writing is a creative endeavor and its the area where our content marketing process offers the greatest flexibility despite being well-structured. If you’re managing a small team of writers for your website, we’ll share some insight into our content and SEO processes that should help to improve both your efficiency and results. The Writing Process For the most part, writers are a creative bunch and we find that giving them the freedom to write…

Five Membership Website Mistakes to Avoid

We’re lucky today to have the second in a series from our friends at True Productions. Anthony Cassara is a wizard when it comes to video and membership sites. Previously Anthony did a guest vlog with us teaching his three top recommendations for creating a successful membership site. Today he approaches this topic from the opposite angle and helps you identify the five avoidable membership website mistakes that are reducing the effectiveness of your member site. Take it away Anthony! -Sean Hello, I’m Anthony Cassara, President of True Productions. Today we’re going to be talking about the 5 biggest mistakes…

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