Category: WordPress Tutorials
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You Are an Expert in Something: Create a Profitable Online Course with WordPress
As we all know, WordPress was initially conceived as a blogging platform, allowing users to easily share thoughts and ideas on the web. Although it has evolved into a very extendable CMS with vast capabilities which developers now use to create some of the most highly visited sites in the world, many WordPress users are…
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How To Do An SEO Audit For Your WordPress Site
You know SEO is important to the success of your WordPress website, but when’s the last time you looked under the hood to evaluate your SEO performance? In this blog post, we’ll walk you through the tools, steps and questions to conduct your own WordPress SEO audit. By evaluating the most important factors that impact…
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Lifecycle Marketing Strategy Explained
You probably spend a tremendous amount of time building and optimizing sales funnels for your business. And as long as you’re putting in the work, most funnels, even poorly constructed ones, will generate leads and sales. Build, test, optimize and repeat. The cycle never ends. What if changing just one aspect of your sales process…
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Google Webmaster Tools for WordPress Site Owners
Google Webmaster Tools for WordPress sites is a key service that can give you insights to fix issues which are holding you back in the search engines. This service was recently rebranded and is now known as Google Search Console (GSC). GSC has historically been overshadowed by Google Analytics as the service you use for…
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Google Analytics Goals and Conversion Tracking: A Primer
Being competitive requires a long-term commitment to the process of continual improvement. In eastern cultures, this process is referred to as Kaizen — or “change for the better”. To improve a specific process or result, it’s imperative to know where you are starting from. Using Google Analytics goals and conversion tracking allows you to understand…
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UTM Parameters Explained: A Beginner’s Guide to Tracking Lead Sources
As a marketer, one of your core motivations should be to prune the efforts that aren’t working and double down on the ones that are. But how do you know which efforts are producing a return and which are fruitless? UTM parameters are the answer. They give you a way to tag inbound traffic by…
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How to Add Conditional Logic to WordPress Menus
If visitors can’t find their way around your website, they won’t stick around for long. That’s why your WordPress menus are so important — they’re the easiest way for visitors to navigate your website. Sometimes, though, a one-size-fits-all approach to menu building simply doesn’t work. What if there’s a WordPress menu item that you only…
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How to Optimize the WordPress Database: WP-Optimize
As regular readers will know, I’ve been talking a lot lately about how to make your website lightning-quick. Earlier this month, I listed some of the best plugins for speeding up a WordPress website. Today I want to take a closer look at one of the most popular plugins featured in that list — WP-Optimize.…
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Improve Organization with WordPress Tables of Content
We all know that the key to a successful website is quality content, right? This is, of course, true, but many bloggers are missing the point about what quality content really is. We all know that blog posts should be informative and engaging, but that’s not the complete picture. These days, badly formatted, poorly organized…
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How to Display when a Post was Last Updated in WordPress
If you work in a fast moving niche like WordPress, a post’s publish date has a big impact on its relevance. Google understands this, and factors publish date into its ranking algorithm. It also displays the publish date in the SERPs, informing searchers as to how timely the post is. Of course, the older a…