Category: Social Media Marketing
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6 Tips for Big Brands That Want to Kill It On Social Media
Consumers expect a lot from big brands when it comes to social media. They look to their Twitter, Facebook and Instagram accounts for any indication of how they do business and how they treat their customers. They want to see that brands are smart and witty when they tweet, share useful information in status messages,…
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Micro-Influencers in Tech: How Brands Are Leveraging Their Authenticity
Meet the micro-influencer. They are everyday people with a decent following on Instagram, Facebook or Twitter whose posts revolve around a particular passion or niche — tech, travel, beauty, business and everything in between. Big tech brands like Microsoft and Adobe are increasingly turning to these micro-influencers as part of their marketing campaigns. Why? Because…
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8 Of The Best Social Media Plugins For Your WordPress Site
Best Social Media Plugins for WordPress Did you know that more than a quarter of the world’s population is using Facebook? That’s, well…a lot of people on social media. And though Facebook may be the biggest social network, it’s still just one social network in a sea of many. All that adds up to the…
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4 Ways to Drive Social Traffic to Your Blog
In 2014, something amazing happened. No, not Patrick Stewart doing the Ice Bucket Challenge. (Though, that was one for the books). Rather, social media started to beat search in driving referral traffic to publishers’ websites. This means more readers were finding blogs through channels like Facebook and Twitter than through channels like Google and Yahoo.…
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What the Facebook Paywall Means for Publishers
Has anyone ever said, “As a publisher in a content-driven landscape, you are responsible for producing unique content every day,” and you scratched your head at the amount of resources it would take to craft something meaningful on a daily basis? Creating original content for your site can be exhausting if you don’t have the…
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Facebook News Feed Algorithm Now Favors Fast Loading Websites
As they announced earlier today, the Facebook News Feed algorithm will now favor posts that link through to fast-loading websites with an update coming in the next few months. With “as many as 40% of website visitors abandon a site after three seconds of delay,” Facebook has decided to make the change to continue serving…
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WordPress vs. Medium vs. Facebook Instant Articles: Which One is Right for Your Business?
These days, you’ve got more than just WordPress as a potential channel for your content marketing efforts. Other options, including Medium and Facebook Instant Articles, have their own merit. In this post, we’ll review and discuss the benefits and drawbacks of each so that you can make an informed decision about how best to reach…
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How To Improve Your Pinterest Marketing In WordPress
Have you expanded your marketing efforts to Pinterest yet? You might think Pinterest is a ‘soft’ social media platform. Full of cupcakes and kittens and moms saving images of the home DIY projects they want to make and ideas for their kid’s birthday party. There’s no serious marketing going on, is there? There is. And…
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Facebook Instant Articles: Everything You Need to Know
A couple of weeks ago, the social media giant Facebook announced that it will soon be opening up the Facebook Instant Articles program to publishers of all sizes around the world. This means that now anyone with a website and a Facebook page will be able to take advantage of this new handy feature to…
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We spent $920.26 on twitter ads for the dumbest ad ever, and It worked.
It Sort of worked. I wanted to know what would drive clicks using promoted tweets. This was not our first foray into promoted tweets. We saw pretty dismal results with past campaigns so out of frustration I decided to turn left and just experiment to see what would drive clicks back to our WordPress hosting…