Email Makes Blog Sharing Easy

(Last time I wrote about editorial calendars, HTML titles, meta descriptions and tags, and permalinks. This is part two.)

For most bloggers, there’s no worse feeling than publishing a post that no one reads. As much as most bloggers say they write for themselves, having people read your stuff is way fun and makes us want to write more.

But how does a new blog(ger) get people to read what they’re writing? Whether it’s fiction, non-fiction, a restaurant website or a fitness group, the absolute best way to drive traffic and keep readers is to give them great content suited to their lives, let them know when there’s new material and make it easy for them to share.

Sharing buttons
WordPress has a ton of plugins that allow readers to post to Facebook, send to Twitter, submit to Digg or send to Instapaper. While of these, especially the Facebook like, serve the author well, they pale in comparison to the oldest, most effective tool for spreading links and/or content online — email.

Too many social media obsessed writers scoff that an “antiquated” digital tech like email can still be useful, but think of it this way: most people receive email from trusted sources. If you can get one reader to share with three friends, you now have four trusted followers. If each of them then share with four of their friends, the trust is passed on. It’s more effective than a like, last longer than a tweet and has a helluva lot better chance of being read by your audience than anything on Digg does.

Make your blog post easy to share via email. People will love you for it.

Don’t make it hard work for people to receive your content.

Email lists
If your content is shared successfully, recipients will likely want more. But how do you contact them directly?

Establish an email list. Ask for personal emails and never, ever share them. Then publish your content at intervals you set (once a week or once a month is fine; just be consistent).

Social objects create conversations. Help make your object social.

The email list is contact information for your unique tribe or target market. Because they’ve asked to receive your content, chances are good that they like what you do and are likely to pass it on.

What blogger wouldn’t want that?