Our Lean Startup

Read this for a good primer on a lean startups. It’s all well and good, and concepts we subscribe to. However in the context of this post, I’ll equate lean to bootstrapping – or the efficient use of resources. How did page.ly evolve from a 2 person bootstrapped company with an idea in 2009, into a 2 person bootstrapped company that is the market innovator, market leader, profitable, and serving thousands of customers in early 2011? Page.ly is a set of systems. Adding variables to the system makes it more complex. Complex systems take more resources to manage. Reduce complexity. Automate everything. Page.ly…

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