NEW

Micro-Influencers in Tech: How Brands Are Leveraging Their Authenticity

Jenni McKinnon

Meet the micro-influencer. They are everyday people with a decent following on Instagram, Facebook or Twitter whose posts revolve around a particular passion or niche -- tech, travel, beauty, business and everything in between. Big tech brands like Microsoft and Adobe are increasingly turning to these micro-influencers as part of their marketing campaigns. Why? Because these regular folks publish genuine content about the things they love. They have credible voices…

Read the full article.

New posts to your inbox.