Micro-Influencers in Tech: How Brands Are Leveraging Their Authenticity

Jenni McKinnon

Meet the micro-influencer. They are everyday people with a decent following on Instagram, Facebook or Twitter whose posts revolve around a particular passion or niche -- tech, travel, beauty, business and everything in between. Big tech brands like Microsoft and Adobe are increasingly turning to these micro-influencers as part of their marketing campaigns. Why? Because these regular folks publish genuine content about the things they love. They have credible voices…

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