Post Archive A collection of posts tagged: marketing

Higher Ed Technology Solutions to Implement Before Next Semester

With each successive matriculating class, colleges and universities find themselves serving a population with greater exposure to, and connection with technology. This increased technological curve delivers students with a greater expectation of what technology means in their daily lives, both personally, and…
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The Ultimate Guide to Content Curation

Has anyone ever said, "As a publisher in a content-driven landscape, you are responsible for producing unique content every day," and you scratched your head at the amount of resources it would take to craft something meaningful on a daily basis? Creating…
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What the Facebook Paywall Means for Publishers

Has anyone ever said, "As a publisher in a content-driven landscape, you are responsible for producing unique content every day," and you scratched your head at the amount of resources it would take to craft something meaningful on a daily basis? Creating…
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3 Mental Models to Use Right Now to Improve Your Work

Without realizing it, we all use mental models. When you're thinking of product/market fit, you're using one. When you believe in the value of money, you're using one. When you're avoiding a mental bias by logically thinking through a problem, you're using…
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UX Writing Crash Course & Checklist

There's been a huge push in recent years for designers to learn how to code, to be all-rounders who can seamlessly switch from Photoshop to GitHub. But, as it turns out, code is not the only unicorn skill. As John Maeda, Automattic's…
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A Guide to Remarketing for Higher Ed

We all know the drill: Prospective students spend months painstakingly deliberating over which college they want to go to, visiting the websites of potential schools, and weighing up the pros and cons. For prospective students, college websites are a fantastic resource packed…
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Popup Plugins and Why Your WordPress Site Needs One

In this post I'll walk you through the most useful types of popups, which popup plugins to use on WordPress and all the reasons why you should get a popup on your site (despite the bad rap they sometimes get). Popups, when…
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Tips for Higher Education Marketing to Millennials

Gone are the days when higher education marketing could rely on glossy brochures and academic reputation to attract new students. Millennials have learned from college dropouts like Oprah Winfrey and Mark Zuckerberg that a degree isn't your only path towards success or…
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How to Build Your Own WordPress Wiki

Whether it's product information, employee guidelines, or how-to's, businesses tend to create information in droves. Before long however, the need to store that information in a spot where your customers, partners, and employees can get to it becomes an imperative. That's where…
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