Science Of Getting Noticed

Dan Zarrella will tell you that successful use cases of social media don’t involve rainbows. Nor do they involve unicorns, the ROI of putting pants on or even routinely good ideas. Successful companies and people know that good ideas don’t always translate to memes, either. But success in social media or blogging or anywhere on the web doesn’t have to be guesswork. Social media is a great place to test to see what works best. Zarrella likens social media to a “petri dish for ideas” and has developed a “framework for the decision-making process that happens before someone spreads an…

Read More