How To Guide: Affiliate Marketing Essentials For Startups

I have nothing. Wow, that sounded bleak. But you’re intrigued, right? In a less dramatic way, I have nothing, in terms of customers, clients and resources. Nada, zilch, or as the old Hebrews would say – bupkis.  (And by old Hebrews I mean my Grandma Molly and Grandpa Murry) I am an online startup that no one knows about … well, except for my parents and mother-in-law who dutifully thumbs up my Facebook posts. But all that is about to change. Because I just found out about a magical, answer-to-my-dreams-and-solve-all-my-problems-solution that I’ve been searching for since launching my solo online business. Or so it seems. At…

Never fight a land war in Russia

After pwning most of Europe & North Africa, and crowning himself Emperor the decade prior #winning, Napoleon marched his army across Europe to invade Russia in the summer of 1812. His ass was literally handed to him a few months later as the bitter cold Russian winter set in. See the Russian army strategically retreated further and further into the interior of Russia, drawing the French army in and extending their supply lines across Europe. 480,000 frozen and dead or captured French soliders later, Napoleon retreated #pivot back to France to recoupe. But no one likes a loser so he was soon exiled to a tiny…

Our Lean Startup

Read this for a good primer on a lean startups. It’s all well and good, and concepts we subscribe to. However in the context of this post, I’ll equate lean to bootstrapping – or the efficient use of resources. How did page.ly evolve from a 2 person bootstrapped company with an idea in 2009, into a 2 person bootstrapped company that is the market innovator, market leader, profitable, and serving thousands of customers in early 2011? Page.ly is a set of systems. Adding variables to the system makes it more complex. Complex systems take more resources to manage. Reduce complexity. Automate everything. Page.ly…

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