We are flattered but please don’t bid on our brand name.

We really appreciate the fact we have done something great here. We created a market segment where none existed before. That being managed WordPress specific hosting. Where we launched into an empty space, others have come behind us to stake their own claim in our wake.

We are humbled by our own success, and that others agree we have a good idea. However we also ask those that choose to compete with us do so on their own merits and not buy adwords for our brand name. This applies to our own affiliates as well as the companies made a go at the space for themselves.

Cheers.

 

8 Comments

  1. Jane Wells
    Jane Wells

    Not to discount what you guys have done, since it’s clearsy great, but I often see you making statements about how you were the first WordPress-specific hosting company and that it was an original idea. Mark Riley, who oversees the .org plugin directory, had a WordPress-specific hosting company in the UK something like 6 years ago. A couple of other contributors also had older businesses providing WP-specific hosting to their clients. Mark has since joined Automattic and left that business, but every time I see you state that you guys are the first, I cringe a bit. It’s really more that you guys are the first who’ve done a really good job marketing it.

    Reply

    1. Joshua Strebel
      Joshua Strebel

      Our concept of a managed WordPress service for .org, where we do the core updates wrapped in an automated install process was prototyped and taking customers in late 2006. I am aware others have been providing WordPress Hosting for some time. I try to be careful to phrase this point in such a way to make it clear when we say the first, we mean the first “managed” or PaaS/SaaS type solution. Our research in 2006 told us we were the first to deploy such a solution. However thank you for bringing it to my attention and I’ll reach out to Riley to clarify.

  2. Vid Luther
    Vid Luther

    Josh,
    Can you clarify what your brand is? Are you saying you don’t want people buying PPC ads on the term page.ly? or you don’t want people buying ads for Managed WordPress Hosting?

    PS: Thanks for being a trail blazer.. and starting a business that almost all of us thought of doing, but didn’t for the longest time.

    Reply

    1. Joshua Strebel
      Joshua Strebel

      Just our brand name “page.ly” or “pagely”

  3. Rob Sandie
    Rob Sandie

    This is something you will never be able to stop if you continue to be successful in a competitive market.

    Just keep on kicking ass and let em try to imitate.

    Reply

  4. Joe
    Joe

    Haters gonna hate but smart marketers will put their ads next to their competition whenever and whereever they can. This comes off as either a poor attempt at humblebragging or completely oblivious to the real world.

    Reply

    1. Joshua Strebel
      Joshua Strebel

      Joe,
      You are missing the point. It does not have to be a low-integrity situation. I contacted those personally that were doing it and they stopped buying ads against our brand name out of simple respect. Not every business community needs to be run by slime balls. By saying something, the community can self-correct. If no one speaks up.. or if I just bought ads for their brand name, the lowest-common denominator wins, in other words; no one wins.

  5. Jess
    Jess

    Josh, welcome to the world of competitive web hosting. Soon you’ll realize your competitors will do whatever it takes to steal your prospects and kick you when you’re down. One of the guerrilla marketing 101 rules to competitive PPC is to bid on your competitors brand. Think about it, these are low cost keywords and extremely targeted because you know exactly what the person searching for them is looking for. You’re not going to be able to stop it with a simple plea. Some might, but most won’t. If you really want to stop it, file a trademark on your domain name. My advice however is take it as the compliment it is and don’t worry about it. If you truly offer the better product, you have nothing to worry about. Oh and don’t throw any ads on their brands, it only says “Hey these guys are good too so I’m advertising on their brand.”

    Jess

    Reply