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Lead Generation Campaigns: As Told by 19 Top Agencies & Makers

Lizzie Kardon

Do you know where your last lead came from? While the basics of lead generation remain the same, new technology and methodologies are changing the way agencies gather leads for their clients and forcing them to assess their own lead generation strategies. With the market saturated, marketers are doubling their efforts at measuring the success of their lead generation campaigns to create processes that they know work for them and…

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