Post Category Archive A collection of posts we have categorized in Writing and Content Marketing

The Ultimate Guide to Content Curation

Has anyone ever said, “As a publisher in a content-driven landscape, you are responsible for producing unique content every day,” and you scratched your head at the amount of resources it would take to craft something meaningful on a daily basis? Creating…
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UX Writing Crash Course & Checklist

There’s been a huge push in recent years for designers to learn how to code, to be all-rounders who can seamlessly switch from Photoshop to GitHub. But, as it turns out, code is not the only unicorn skill. As John Maeda, Automattic’s…
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5 Ways to Get Invited Back as a Regular Guest Blogger

You already know that guest blogging on other websites that attract your target audience is a fantastic strategy for expanding your brand's reach. But a lot of business owners and industry experts waste a lot of time moving from one guest blogging…
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An Introduction to Guest Bloggers and Guest Blogging

Guest blogging has been a touchy subject recently. Many believe that the practice is dead and that the costs and frustrations far outweigh the benefits. I don't think that is true. Guest blogging simply requires more work than it used to. Below, I'm…
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How to Create a Successful WordPress Content Marketing Strategy

Higher domain authority. Improved brand visibility. Increased traffic and conversion rates. You understand the benefits of a WordPress content marketing plan, but where do you start? You could just create whatever content you feel like without a strategy, but that’s a dangerous playing…
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Show Your Work By Austin Kleon

In Steal Like An Artist, creative Austin Kleon gave his industry permission to steal. In Everything Is A Remix, Kirby Ferguson told us that all art is derivative of what came before it. "It comes down to trying to expose yourself to…
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Why Most Bloggers Fail

Most bloggers start with the best of intentions. We buy domains, set up hosting, customize layouts and start posting. And then we look at our page views. Then we look at our page views again. And again. If we're lucky, we have…
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Blog Like A Journalist

Many bloggers will say that writing like a journalist is hard. Saddled with "fact checking" or "multiple sources", journalists, or at least they used to, tend to be trusted more than most people writing online. While that distinction has blurred over the…
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