Post Category Archive A collection of posts we have categorized in Writing and Content Marketing

Show Your Work By Austin Kleon

In Steal Like An Artist, creative Austin Kleon gave his industry permission to steal. In Everything Is A Remix, Kirby Ferguson told us that all art is derivative of what came before it. "It comes down to trying to expose yourself to…
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Why Most Bloggers Fail

Most bloggers start with the best of intentions. We buy domains, set up hosting, customize layouts and start posting. And then we look at our page views. Then we look at our page views again. And again. If we're lucky, we have…
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Blog Like A Journalist

Many bloggers will say that writing like a journalist is hard. Saddled with "fact checking" or "multiple sources", journalists, or at least they used to, tend to be trusted more than most people writing online. While that distinction has blurred over the…
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What Every Blogger Should Know

For the sake of a long, drawn out argument, let's say a blogger is defined as a person who publishes content somewhat regularly at a dedicated URL (name.wordpress.com counts) using some kind of blogging software. Some of these people are mommy bloggers,…
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Working From Home Needn’t Mean Working Alone

Not everyone enjoys working in an office -- even a shared co-work or collaborative workspace. While plenty of remote workers have found great success in doing such, plenty freelancer, work-from-home types just don't want to have to deal with driving or biking…
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Living The Freelance Writer Life

To outsiders, the freelance writer life is one of long morning workouts, daytime TV watching, never having to wear anything except pajamas, and no bosses to contend with. Also, because of a variety of clients, outsiders may also think the work never…
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Choosing yourself should be easy…right?

[caption id="attachment_5461" align="aligncenter" width="800"] Photo Credit: Abdulghani Alsooqi via Compfight cc[/caption] There's never been a better time to be a writer. The internet has opened hundreds and thousands of eyes toward great content, it's now nearly free to distribute digital goods, and…
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What’s Your Writing Strategy?

The word strategy has been misused for years. From substituting it when we mean tactic(s), goal(s) or even planning (ugh, strategize), defining the strategy you may follow when writing one or multiple pieces becomes impossible if we can't decide on what the…
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What’s Your Content Plan?

"Everybody has a plan until they get punched in the mouth." -Mike Tyson For most of us that make a living delivering relevant content to willing customers, or those that shotgun content out to anyone they can reach, every successful campaign starts…
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