Down-Selling For The Win

Joshua Strebel

Let's play a quick round of Jeopardy! Player: "I'll take Sales Techniques for $1000" Host: "Whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale" Player: "What is Up-Selling" ### Up-Selling is probably the most ballyhooed tactic for increasing revenue in your business. It's effective and often beneficial and even necessary to meet the requirements a…

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