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Best Practices For Using Either a Subdomain or Subdirectory – Which is Best For SEO?

If your content ranges across multiple topics, you may want to consider a subdomain structure. Larger companies that have a hand in a variety of areas, industries, forms of entertainment, etc. may find a subdomain structure perfectly fitting. A subdomain URL would look like: blog.example.com.

If your central focus revolves around a singular niche (like many of us), subdirectories may better suit you. Ultimately, maintaining a subdirectory file structure is generally favored for SEO purposes by directing more traffic to your main domain. A subdirectory URL would look like: example.com/blog.

Subdomains are less technically intensive, which helps explain their popularity. Subdirectories can involve additional security and maintenance overhead, drawing more complexities and risk onto your team. Luckily, we’re able to relieve that burden by supporting a reverse proxy to better achieve your SEO goals through a subdirectory folder.

Other factors such as page speed have an impact on your SEO ranking as well according to Google (not to mention your user experience). It’s important you have the right caching and other optimizing tools in place for gaining the most performance from your codebase, supported by a competent staff specialized in WordPress hosting.

Convinced a subdirectory is the best move for your business? Start a chat with our solutions experts to begin discussing your options with us.

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