The Pagely Content Marketing Process Part One: Organization, Ideation and Research

In theory, maintaining a corporate blog seems like it would be a straightforward proposition. To the uninitiated, writing and publishing a few posts per month, does not seem out of reach. It’s not as easy as it looks though. If you’re struggling to create, publish and promote content on a consistent basis, it’s likely because you lack a structured content marketing process. Our Content Marketing Process Explained The motivation behind the desire to produce content is often spurred by success stories of companies like Groove, WPCurve, and Zapier. All three of which have created blogs that are responsible for driving an…

Five Membership Website Mistakes to Avoid

We’re lucky today to have the second in a series from our friends at True Productions. Anthony Cassara is a wizard when it comes to video and membership sites. Previously Anthony did a guest vlog with us teaching his three top recommendations for creating a successful membership site. Today he approaches this topic from the opposite angle and helps you identify the five avoidable membership website mistakes that are reducing the effectiveness of your member site. Take it away Anthony! -Sean Hello, I’m Anthony Cassara, President of True Productions. Today we’re going to be talking about the 5 biggest mistakes…

Landing Page Tools Comparison for WordPress Users

If you’re selling a product or service, landing pages should play a key role in your online strategy — there is really no better way to attract leads or effectively convey your offer. A typical landing page has a conversion rate of 2.35%, but over one-quarter convert at a rate of less than 1%. Even more astounding is that according to Search Engine Land, the top one-quarter of landing page accounts surveyed by WordStream were converting at a little over 5%. That’s a pretty big spread and it speaks strongly to the importance of split-testing. But we’re getting ahead of…

How To Guide: Affiliate Marketing Essentials For Startups

I have nothing. Wow, that sounded bleak. But you’re intrigued, right? In a less dramatic way, I have nothing, in terms of customers, clients and resources. Nada, zilch, or as the old Hebrews would say – bupkis.  (And by old Hebrews I mean my Grandma Molly and Grandpa Murry) I am an online startup that no one knows about … well, except for my parents and mother-in-law who dutifully thumbs up my Facebook posts. But all that is about to change. Because I just found out about a magical, answer-to-my-dreams-and-solve-all-my-problems-solution that I’ve been searching for since launching my solo online business. Or so it seems. At…

How Thrive Leads Can Help You Improve Your Lifecycle Marketing

Not too long ago we published an article that covered the basics of lifecycle marketing. Understanding the different lifecycle stages is a great first step in the process of developing your sales funnel. Once you understand the stages, there still exists the challenge of creating a message that is appropriate for each phase of the buyer’s journey –the internal process they work through while transitioning from visitor to customer. Wouldn’t it be convenient if you could find an easy way to tailor your messaging based upon your visitors actions? One way to customize both your sales funnel and messaging is…

Intro to Keyword Research

Our friends at AuthorityLabs have created a free email course to teach best practices of doing keyword research. These guys are arguably one of the foremost experts on this subject having created the software which allows you to track your search engine rank position (SERP) over time across all the major search engines. We have a special fondness for Authority Labs having started in the same cowork space and having matured together as startups in the Phoenix tech scene. They’ve graciously agreed to give away the first lesson of their email-based course to our readers. You’ll find the first lesson…

How Self-Published Ebooks + WordPress Are A Rapid Gateway To Untold Opportunities

If you think you have a book in you, you need not try to land Ari Gold as your literary agent and have him go to bat lining up interviews with publishers that might amount in a traditional book deal, nor do we recommend you slog away for years on end to polish off that perfectly packaged manuscript of prose. Out of the gate, you’re pushing a boulder up a mountain. Why do that when you don’t have to suffer? No, no. Please. Today there are numerous and far better ways to birth your big idea and bring your book…

3 Tips For A Successful Membership Site

What follows is a guest video blog post from our friend Anthony at True Productions. Anthony has built many a successful membership site and is an authority on using video effectively and incorporating lessons of lifecycle marketing to move prospects through a funnel. In this video post Anthony teaches three key lessons you can apply to make your membership site more successful. Without further ado, Anthony droppeth thy knowledge bombs… -Sean #1: When people are expecting something, they will open it. How many times have you opened up an app on your phone or went out of your way to…

You Are an Expert in Something: Create a Profitable Online Course with WordPress

As we all know, WordPress was initially conceived as a blogging platform, allowing users to easily share thoughts and ideas on the web. Although it has evolved into a very extendable CMS with vast capabilities which developers now use to create some of the most highly visited sites in the world, many WordPress users are still utilizing the platform to deliver valuable, actionable content. You Are an Expert in Something…Why Not Profit From It? In Tim Ferriss’s best-selling book, The Four Hour Work Week, he discusses many aspects of creating a business based on passive income which affords time and…

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