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How to properly plan for a traffic spike at Pagely

Maybe you have a seasonal business running WooCommerce or you’re running a special promotional sales event to draw more interest and sales to your website. No matter the reason, our team of experienced WordPress engineers are here to work with you to determine the appropriate action plan for scaling your traffic with ease.


Mapping expectations


Ideally it’s beneficial for us to have an estimate on traffic expectations we’ll ask customers to supply us with ahead of any needed changes. Some helpful examples would be duration of the spike (is there a 48 hour sales where traffic will peak?), how many active visitors will be potentially hitting the site at once, number of subscribers your promotional email’s going out to, etc.

All communication will be started from a support ticket filed right from your Pagely Atomic dashboard. Once our Ops experts have a strong handle on expectations, we’ll review the current usage on your server and verify whether an upgrade is needed and what options are best based on those figures you’ve shared.


Evaluating your dedicated VPS


Each of WordPress app is assigned a dedicated pool of PHP workers tapped for any dynamic content being served. Any cacheable content, however will be served directly by NGINX and won’t evoke PHP. Aspects like logged-in users, cache misses, POST requests to admin-ajax.php all rely on PHP workers to render your site, meaning the more visitors, the more resources we’ll need to accompany you with. On the flip side, a well cached site can handle thousands of requests per minute on our VPS plans with no hard limit on page views.

Not only is NGINX the trusted high-performance software used on the Pagely platform, they’re also a loyal customer of ours. Read our Case Study to see what unique challenges we were able to solve for NGINX.


Flexibility and 24/7 monitoring


Amazon Web Services allows us the flexibility to boost your resources amongst our various plans easily using their EC2 technology. Some hosts lock you into contracts with difficult plan change processes. At Pagely, we can Temporarily Resize your VPS to whichever plan yields the proper resource backing to weather your traffic comfortably. We simply prorate your billing, charging you only for what you use. That means a better cost-benefit savings to you, the customer.

Let’s say traffic exceeded the original optimistic forecasts we planned for. Pagely provides 24/7 Uptime Monitoring with preset alerts for reaching critical CPU thresholds. This allows us to be proactive as possible for ensuring a smooth ride for your visitors. While scaling your traffic, you can trust us to keep an attentive eye on performance and your brand integrity at Pagely.


Additional assurances


Load testing is another excellent tool for gaining greater clarity around your usage thresholds against your current VPS plan. Loadimpact and Loadstorm are both popular services our engineering folks recommend for managing performance and taking a more affirmative approach for how we can help optimize your hardware even further to scale larger volumes of traffic.

Important Note: Typically, we encourage customers to allow us at least a 24 hour advanced notice of any relevant changes so we have enough time to prepare each step involved. We also understand proper planning isn’t always realistic (if an article goes viral for example). Our team can certainly make any emergency resizes as necessary with authorized sign-off.

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