Category: Writing and Content Marketing
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Crafting Impactful WordPress Sites with Purpose and Simplicity
Ever notice how we instinctively try to fix things by adding more, not taking away? We see a problem and think, “What’s missing?” instead of “What can we remove?” It’s a natural human tendency, but not always the best approach, especially with websites. WordPress, in particular, can get bogged down with too much going on.…
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Repurposing Content: How to Turn One Blog Post into a Marketing Machine
You’re ready to kick off a year of fantastic content marketing in 2018… only the thought of the sheer number of blog posts, ebooks, and whitepapers you’re planning to create is making your eyes cross. Personally, I’m a fan of letting my content work for me rather than the other way around, which is why…
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The Ultimate Security Checklist for Hosting Your WordPress Website with a Managed WordPress Hosting Provider
Introduction Ladies and gents, gather ’round, we’re about to dive into the deep end of WordPress hosting security. Don’t worry – you’re in capable hands, and I promise to keep the geek-speak to a minimum. Malware Scanning and Removal First up on our tech menu is Malware Scanning and Removal. Picture malware as a hidden…
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The Power of AI: How It’s Changing Development and Hosting
The Power of AI: How It’s Changing Development and Hosting
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Jumpstart Your Freelance Writing Business With 12 Professional Tips
So you want to start a freelance writing business, and you’re interested in writing about WordPress? The good news is that anyone can write. The bad news is that not every person who writes will get published. Furthermore, not every good writer can turn writing into a profitable business. Still, there are those who are…
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How to Leverage Relationships to Supercharge Your Content Promotion
I’m not going to lecture you on the importance of content marketing. You understand that already. I’m not going to present a bunch of stats that prove content marketing is arguably the only marketing left. And I’m not going to show you how to market your content. But I am going to tell you that…
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Connect WordPress to Medium & Up Your Content Marketing Game
This post is outdated and we are working on an update. Stay tuned! Primarily touted as a social content sharing site, Medium is one of the most popular and most visited websites in the world, ranked 348 worldwide and 272 in the US (as of this publication) according to SimilarWeb. Medium was introduced in 2012…
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19 Global Marketing Leaders Share Their Content Strategy
In a word, it’s all about content. We talked to marketing leaders at 19 technology companies around the world to hear how they are engaging their audience and staying relevant and competitive. What did we find? As you might expect, many of today’s forward thinking marketers are pouring resources into their content and inbound marketing…
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The Ultimate Guide to Content Curation
Has anyone ever said, “As a publisher in a content-driven landscape, you are responsible for producing unique content every day,” and you scratched your head at the amount of resources it would take to craft something meaningful on a daily basis? Creating original content for your site can be exhausting if you don’t have the…
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UX Writing Crash Course & Checklist
There’s been a huge push in recent years for designers to learn how to code, to be all-rounders who can seamlessly switch from Photoshop to GitHub. But, as it turns out, code is not the only unicorn skill. As John Maeda, Automattic’s head of computational design highlighted in his 2017 Design in Tech Report, “Words…