Category: Writing and Content Marketing
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From blog to brand: How WordPress creators can grow a list and monetize with email
You’ve built your blog. Maybe you’re getting some traffic. You’ve published consistently. But something’s still missing: Revenue. Sound familiar? You’re not alone. The truth is, blogging alone rarely pays the bills. But that doesn’t mean it can’t — it just means you need to go one step further: turning casual readers into subscribers, and subscribers…
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How to Captivate Visitors with a Calmer Color Palette on Your WordPress Site
Your website’s design is more than just a pretty face, it’s the handshake that greets every visitor. These days users decide in seconds whether to stay or bounce, good design isn’t optional. Calmer color palettes (soft pastels, muted earth tones, and gentle neutrals) have emerged as a refreshing trend. These hues evoke tranquility, like a…
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Should WordPress Site Owners Be Using AMP in 2025?
It’s a question that still surfaces in WordPress communities, support forums, and hosting consultations: should site owners still be implementing Accelerated Mobile Pages (AMP) in 2025? The answer requires understanding how dramatically the landscape has shifted since Google’s AMP framework first gained traction nearly a decade ago. What Is AMP, and Why Did It Matter? AMP…
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Unlocking SEO Benefits for Your Business
SEO often gets a bad rap. Clients think it’s too complex, too expensive, or just plain mysterious. But the truth is, SEO is straightforward and essential for any web project. You might hear clients say, “I’ve heard about SEO… but it sounds like some secret ritual. Is it even worth the effort?” Well, the answer…
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Explore .htaccess SEO Capabilities for Your WordPress Site
Have you ever wondered how to give your WordPress site an extra edge in the search engine rankings? If so, let’s talk about a hidden gem that often flies under the radar: the .htaccess file. This small but mighty configuration file can transform how your site interacts with its server, boosting everything from security to…
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Working With WordPress Widgets in 2025
WordPress widgets are one of the platform’s most powerful features—allowing you to add extra content and functionality to your site without touching a single line of code. In this post, we’ll explore what widgets are, the evolution from classic to block-based widgets, how to find and install them, and practical examples of their applications. What…
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6 Strategies for Design Agencies to Attract New Clients
Design agencies thrive on creativity and innovation, but the true measure of success often lies in their ability to attract and retain clients. Securing a steady stream of new clients can be challenging, however, with thorough planning and strategic actions, agencies can ensure a consistent influx of business. Let’s explore six effective strategies to help…
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Crafting Impactful WordPress Sites with Purpose and Simplicity
Ever notice how we instinctively try to fix things by adding more, not taking away? We see a problem and think, “What’s missing?” instead of “What can we remove?” It’s a natural human tendency, but not always the best approach, especially with websites. WordPress, in particular, can get bogged down with too much going on.…
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Repurposing Content: How to Turn One Blog Post into a Marketing Machine
You’re ready to kick off a year of fantastic content marketing in 2018… only the thought of the sheer number of blog posts, ebooks, and whitepapers you’re planning to create is making your eyes cross. Personally, I’m a fan of letting my content work for me rather than the other way around, which is why…
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The Ultimate Security Checklist for Hosting Your WordPress Website with a Managed WordPress Hosting Provider
Introduction Ladies and gents, gather ’round, we’re about to dive into the deep end of WordPress hosting security. Don’t worry – you’re in capable hands, and I promise to keep the geek-speak to a minimum. Malware Scanning and Removal First up on our tech menu is Malware Scanning and Removal. Picture malware as a hidden…