• Jumpstart Your Freelance Writing Business With 12 Professional Tips

    So you want to start a freelance writing business, and you’re interested in writing about WordPress? The good news is that anyone can write. The bad news is that not every person who writes will get published. Furthermore, not every good writer can turn writing into a profitable business. Still, there are those who are

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  • How to Leverage Relationships to Supercharge Your Content Promotion

    I’m not going to lecture you on the importance of content marketing. You understand that already. I’m not going to present a bunch of stats that prove content marketing is arguably the only marketing left. And I’m not going to show you how to market your content. But I am going to tell you that

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  • Connect WordPress to Medium & Up Your Content Marketing Game

    This post is outdated and we are working on an update. Stay tuned! Primarily touted as a social content sharing site, Medium is one of the most popular and most visited websites in the world, ranked 348 worldwide and 272 in the US (as of this publication) according to SimilarWeb. Medium was introduced in 2012

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  • 19 Global Marketing Leaders Share Their Content Strategy

    In a word, it’s all about content. We talked to marketing leaders at 19 technology companies around the world to hear how they are engaging their audience and staying relevant and competitive. What did we find? As you might expect, many of today’s forward thinking marketers are pouring resources into their content and inbound marketing

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  • Repurposing Content: How to Turn One Blog Post into a Marketing Machine

    You’re ready to kick off a year of fantastic content marketing in 2018… only the thought of the sheer number of blog posts, ebooks, and whitepapers you’re planning to create is making your eyes cross. Personally, I’m a fan of letting my content work for me rather than the other way around, which is why

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  • The Ultimate Guide to Content Curation

    Has anyone ever said, “As a publisher in a content-driven landscape, you are responsible for producing unique content every day,” and you scratched your head at the amount of resources it would take to craft something meaningful on a daily basis? Creating original content for your site can be exhausting if you don’t have the

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  • UX Writing Crash Course & Checklist

    There’s been a huge push in recent years for designers to learn how to code, to be all-rounders who can seamlessly switch from Photoshop to GitHub. But, as it turns out, code is not the only unicorn skill. As John Maeda, Automattic’s head of computational design highlighted in his 2017 Design in Tech Report, “Words

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  • What makes a good writer?

    Good writing evokes emotion. Good writing connects things. Good writing tells a story that the reader can relate to. Too often, writers only judge themselves against other writers. Those with better vocabularies and slicker prose seem, by all technical accounts, to be the best of the group. It’s enough to think that good writing, and

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  • 5 Ways to Get Invited Back as a Regular Guest Blogger

    You already know that guest blogging on other websites that attract your target audience is a fantastic strategy for expanding your brand’s reach. But a lot of business owners and industry experts waste a lot of time moving from one guest blogging opportunity to another, rather than working to build a long-lasting relationship with a

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  • An Introduction to Guest Bloggers and Guest Blogging

    Guest blogging has been a touchy subject recently. Many believe that the practice is dead and that the costs and frustrations far outweigh the benefits. I don’t think that is true. Guest blogging simply requires more work than it used to. Below, I’m going to go through some steps that, hopefully, help you get started

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