Category: Guest Post
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Navigating the Hype Cycle
How WordPress can Smooth Out the Peaks and Valleys Every day brings a buzz around a new SaaS offering popping up on your social media feed. The question arises: Is it just a passing trend or a truly revolutionary technology? The Gartner Hype Cycle provides an insightful model for understanding these patterns. However, leveraging this…
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3 Key Takeaways for Your e-Commerce Business as the South Dakota vs. Wayfair Decision Turns Five
In the five years since the momentous Wayfair decision by the U.S. Supreme Court, the sales tax landscape has shifted dramatically. Until that point, nexus—the connection between a seller and state that requires the seller to collect and remit sales tax there—was based on having a physical presence in a given state. E-commerce taxes weren’t…
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The CMO’s Guide for Marketing Challenges
Today, Chief Marketing Officers (CMOs) face a multitude of obstacles. From navigating digital transformation to measuring return on investment (ROI) and maintaining brand consistency, the pressure to succeed is immense. In a recent article by ROI Amplified titled “2024 CMO MARKETING CHALLENGES TO PREPARE FOR“, it was emphasized that CMOs must embrace digital transformation, invest…
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Elevate The WordPress Experience: DXP ToolKit is the Path to Personalized Digital Engagement
Personalization has evolved from a mere marketing trend to a fundamental business necessity. In a world where consumers are inundated with generic content, personalization stands out as a beacon of relevance and engagement. It’s about delivering the right message to the right person at the right time, creating a unique connection between the brand and…
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Mastering Frontend WordPress Website Accessibility: Best Practices and Tools
Writing books on WordPress for nearly two decades has taught me a thing or two about the platform and its capabilities. The internet is our modern-day playground, a hub for news, and, in many ways, our lifeline to the broader world. Yet, not everyone rides this digital wave in the same manner. Frontend WordPress website…