Category: Industry Insights
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How to Talk to Bots: 8 Technical SEO Tips
SEO is constantly changing and it’s as important as ever to know how to talk to search engine bots. These include, above all others, Googlebot and Bingbot, which play essential roles in positioning your site on their respective search engines. Additionally, developments such as Bing’s Copilot and Google Assistant, driven by artificial intelligence, are increasingly…
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Manage Multiple Client Websites Without Going Bananas
When it comes to digital marketing agencies, simplicity is not just a luxury—it’s a necessity. Managing multiple client websites comes with its own set of challenges and can often feel like a juggling act, from keeping track of updates and backups to ensuring robust security and seamless performance. Without a structured approach, it’s easy to…
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All You Need to Know About DNS
Imagine a world where you had to memorize long strings of numbers to access your favorite websites. Thanks to DNS, that nightmare scenario is avoided. This essential technology forms the foundation of our user-friendly internet experience. DNS translates domain names into IP addresses, bridging the gap between human language and computer code. This makes locating…
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WordPress 6.5 & 6.6: Game-Changing Enhancements for Enterprise Websites
Released on April 2, 2024, WordPress 6.5 introduces a host of new features aimed at boosting user engagement, streamlining plugin management, and enhancing site performance—critical factors for any enterprise website. This first major release of 2024 tackles common challenges faced by large-scale websites, offering tools for creating more interactive content, ensuring plugin compatibility, optimizing multilingual…
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Internet Cookies: What Are They and What Do They Mean for Your Website?
Website owners, ever get a sinking feeling when you see those declining cookie consent rates? You’re not alone. With growing privacy concerns and stricter regulations, the way we track user behavior online is undergoing a significant shift. But fear not! This post equips you with the knowledge to navigate the changing landscape of internet cookies,…
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9 Reasons to Migrate to a WordPress CMS
Maybe you signed up for Drupal, Joomla, or another content management system a few years ago when you first started publishing content, and have now outgrown the solution. Maybe you’re looking for different functionality or more themes and widgets to play with. Whatever the reason, you’re ready for a CMS upgrade, and you’re considering WordPress…
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27 Top University Websites Using WordPress
More and more websites are running on WordPress – in fact, 43.4% of the internet is powered by WP! WordPress is known as a platform that allows web developers to build customizable, creative websites that are easy to update and manage – the perfect recipe for university and college administrators. But many administrators have concerns…
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5 Fast-Track Ways to Optimize WordPress Blogs for Search
As a blog owner, it’s important to keep your blog in tip top shape. That means you should be conducting routine tests to optimize your blog for search visibility. As search engine algorithms change, it’s essential to optimize WordPress to keep your blog searchable. Besides, what’s the point of writing all that amazing content if…
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Five Membership Website Mistakes to Avoid
We’re lucky today to have the second in a series from our friends at True Productions. Anthony Cassara is a wizard when it comes to video and membership sites. Previously Anthony did a guest vlog with us teaching his three top recommendations for creating a successful membership site. Today he approaches this topic from the…
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Lifecycle Marketing Strategy Explained
You probably spend a tremendous amount of time building and optimizing sales funnels for your business. And as long as you’re putting in the work, most funnels, even poorly constructed ones, will generate leads and sales. Build, test, optimize and repeat. The cycle never ends. What if changing just one aspect of your sales process…