Jenni McKinnonFebruary 22, 2018April 26, 2018 9 Powerful Ways Digital Publishers Can Increase Readership We've all been there. Spent hours writing a post, hit publish and... got nothing. The web sure can be a lonely place when your comment count is zero. It feels like you're talking to a brick wall as digital tumbleweeds go passing…Read The Story
Jenni McKinnonFebruary 1, 2018July 17, 2018 How Agencies Are Killing it: Advertising Trends for 2018 The internet and social media have turned advertising on its head leading to some truly innovative advertising trends in 2018. Nowadays, Facebook and Google remind you over and over about that beautiful bag you saw last month, you know, the one that…Read The Story
Susan PaytonJanuary 3, 2018April 26, 2018 Repurposing Content: How to Turn One Blog Post into a Marketing Machine You're ready to kick off a year of fantastic content marketing in 2018... only the thought of the sheer number of blog posts, ebooks, and whitepapers you're planning to create is making your eyes cross. Personally, I'm a fan of letting my…Read The Story
Maddy OsmanOctober 19, 2017July 22, 2018 How to Optimize Content for Google News In many ways, trying to optimize articles for Google News is the same as trying to optimize content for Google search. In terms of the search algorithm, in both cases, the focus is on quality content and an adherence to certain technical…Read The Story
Jenni McKinnonOctober 17, 2017September 6, 2018 Trends in Email Marketing (and How to Up Your Own Game) When you wake up in the morning, what's the first thing you do? If you're anything like me, you reach for your phone and check your email. I know, it's a terrible habit. But catching up on emails allows me to check…Read The Story
Tammy CoronSeptember 25, 2017September 11, 2018 A Big List of the Top WordPress Theme Designers Let's rundown the list of the top WordPress theme designers for 2017. How was this list compiled? That's a great question! Firstly, I reviewed the 2009 list- originally compiled by Sally Strebel, co-founder of Pagely- and then I went from there. Like…Read The Story
Paul LentzSeptember 14, 2017September 11, 2018 4 Ways to Drive Social Traffic to Your Blog In 2014, something amazing happened. No, not Patrick Stewart doing the Ice Bucket Challenge. (Though, that was one for the books). Rather, social media started to beat search in driving referral traffic to publishers' websites. This means more readers were finding blogs…Read The Story
Melissa DarceySeptember 11, 2017July 19, 2018 5 Essentials for WordPress Landing Pages that Convert Landing pages are a marketing essential for any business with a website, as these serve as a web page where you can drive traffic and encourage visitors to take a particular next step. Landing pages are standalone pages, sometimes without a navigation…Read The Story
Tim MetzSeptember 8, 2017September 20, 2018 5 Key Takeaways from Jeff Bezos’ Leadership Style Jeff Bezos, Founder and CEO of Amazon, is soon to become the world's richest person. And, if we are to believe him, he's just getting started. He's not the only one who thinks so. RBC Capital's managing director, Mark Mahaney, estimates Amazon…Read The Story
Jeff TaylorAugust 18, 2017July 19, 2018 Higher Ed Technology Solutions to Implement Before Next Semester With each successive matriculating class, colleges and universities find themselves serving a population with greater exposure to, and connection with technology. This increased technological curve delivers students with a greater expectation of what technology means in their daily lives, both personally, and…Read The Story