Post Archive A collection of posts tagged: marketing

How Agencies Are Killing it: Advertising Trends for 2018

The internet and social media have turned advertising on its head leading to some truly innovative advertising trends in 2018. Nowadays, Facebook and Google remind you over and over about that beautiful bag you saw last month, you know, the one that…
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How to Optimize Content for Google News

In many ways, trying to optimize articles for Google News is the same as trying to optimize content for Google search. In terms of the search algorithm, in both cases, the focus is on quality content and an adherence to certain technical…
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A Big List of the Top WordPress Theme Designers

Let's rundown the list of the top WordPress theme designers for 2017. How was this list compiled? That's a great question! Firstly, I reviewed the 2009 list — originally compiled by Sally Strebel, co-founder of Pagely — and then I went from…
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4 Ways to Drive Social Traffic to Your Blog

In 2014, something amazing happened. No, not Patrick Stewart doing the Ice Bucket Challenge. (Though, that was one for the books). Rather, social media started to beat search in driving referral traffic to publishers' websites. This means more readers were finding blogs…
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5 Essentials for WordPress Landing Pages that Convert

Landing pages are a marketing essential for any business with a website, as these serve as a web page where you can drive traffic and encourage visitors to take a particular next step. Landing pages are standalone pages, sometimes without a navigation…
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5 Key Takeaways from Jeff Bezos’ Leadership Style

Jeff Bezos, Founder and CEO of Amazon, is soon to become the world's richest person. And, if we are to believe him, he's just getting started. He's not the only one who thinks so. RBC Capital's managing director, Mark Mahaney, estimates Amazon…
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Higher Ed Technology Solutions to Implement Before Next Semester

With each successive matriculating class, colleges and universities find themselves serving a population with greater exposure to, and connection with technology. This increased technological curve delivers students with a greater expectation of what technology means in their daily lives, both personally, and…
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