WordPress is an open-source content management system with a secure core and large support community with nearly 60% of the market share for content systems; the closest competitor is Joomla at 6.3%. A large portion of that market is made up of…
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Most people have optimized their site in one way or another, but have you ever done anything specifically for your mobile visitors? In 2017, more traffic came from mobile than desktop, and that number is only going to grow. People are using…
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While there are hundreds of factors that Google uses to rank a website, backlinks are undoubtedly one of the main building blocks of good Search Engine Optimization. And while it's a fact that Google makes regular updates to its ranking algorithms and…
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Never thought WordPress could be spooky enough to merit a Halloween reference? BOO. We found the spookiest, scariest, creepiest WordPress themes you'll come across. Just kidding. But we did find some of the most unusual (read: extremely niche) options out there, for…
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In many ways, trying to optimize articles for Google News is the same as trying to optimize content for Google search. In terms of the search algorithm, in both cases, the focus is on quality content and an adherence to certain technical…
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When it comes to WordPress SEO plugins, Yoast SEO is the first thing on most WordPress users' minds. There's just no arguing with the plugin's 61 million+ downloads. But while Yoast SEO might be king, that doesn't mean there aren't viable Yoast…
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Not everyone wants to draft posts directly on WordPress's built-in WYSIWYG editor, or Gutenberg, if you're a bit ahead of the times. A lot of content is created off the WordPress content management platform, using popular tools that include Google Docs and…
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eCommerce integration has been growing in popularity steadily over the course of the past few years. More and more businesses are now selling online, whether or not their core business is eComm. Big enterprises, smaller businesses and even home-based entrepreneurs are making…
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In a "first-of-its-kind" trial, Florida-based retail chain, Winn-Dixie, was recently found guilty of violating a blind man's rights for not maintaining an accessible website. Web accessibility cases are common these days as the divide between physical and online business tightens, but this…
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Gone are the days when higher education marketing could rely on glossy brochures and academic reputation to attract new students. Millennials have learned from college dropouts like Oprah Winfrey and Mark Zuckerberg that a degree isn't your only path towards success or…
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