An extension of your team that gathers engineers, designers, and product managers transforming brands and handling complex projects with ease.
Information
Worldwide
Services
- Strategy & Branding
- Technology Monetization & Analytics
- Product Design, Development & Management
- Web & Software Development
- Website Migrations
About Refact
Every project starts with a conversation. We listen first and come up with potential solutions together. Refact doesn’t come to the table with a canned, prescribed solution to your digital products or website needs.
We take a collaborative, agile approach, ensuring stakeholders are informed and excited about how the design and tech will transition. We love hearing insider insights from the team and make sure our designers, strategists, and developers understand the customer’s strategic vision.
Our work
Prioritize your long-term success. We meticulously craft projects designed to last, and continuously refine them for your benefit. We’re here to solve your toughest challenges and guide you through any transition.
What our customer’ say about what we do
Refact was hired to migrate our legacy newsroom which contained nearly a decade-worth of articles to a new newsroom as part of a larger website relaunch. The work involved converting the legacy post structure to a new, Gutenberg-based block structure with custom fields specific to our needs.
We relied on refact to ensure the new site’s posts did not contain duplicates (which the old one did) and that all old URLs successfully resolved to their new, friendlier locations. Along the way, Refact built for us a new block (thugh it was not their primary resonsibility) to meet a specific communications need, and trained our end users on how to update the site.
Their project manager was among the best I’ve worked with. She is a professional who keeps chaos at bay and can see both the strategic view and tactical needs simultaneously. As a reult, we were able to meet deadlines and pivot as needed when unforseen events required adjustments to project plans.
The team and depth of technical expertise are impressive. Also the fact that we had direct contact, almost 24/7, with the product manager, engineer and other key players.
Ben Sullivan ~ Head of Digital
View review via Clutch
I am used to working with developers directly so working through an external agency was a bit of a learning curve for me. That being said, I have been very satisfied with the results. Notably, MID helped us recently with an update to our site’s global themes and branding along with a number of design updates. Everyone was very happy with the results.
The project manager I interact with does an excellent job of staying on top of our tasks. She is very responsive in both Slack and Asana. We meet on a bi-weekly basis to review their sprint report and communicate on upcoming initiatives.
Overall, they are very reliable and responsive. They keep things organized and execute them in a timely manner. With the launch of our recent website updates, they were available for me after hours and very quickly reacted to my feedback.
Kendall Shain ~ Product Manager
Refact has created a great-looking and functioning website, which is vital to our business. Our page views have increased, and the overall engagement has grown by about 20% since we launched it.
They are great to work with in our complicated business. has designed our site on WordPress and migrated all our data from our previous platform, Metro Publisher. Initially, we had extensive talks with Refact to define the project.
We continue to do R&D work on the site, launched in May 2024.
Their team is organized and a good communicator. The team delivers all the requested work on time and on budget.
Services
Strategy and Branding
Brand Strategy and Transformation
We help you strategize and transform your brand identity and image perception. This can include rebranding, aligning your brand with business goals and vision, enhancing your competitive edge, or attracting and retaining users.
Brand Creative and Identity Design
We help you to create and maintain consistent and recognizable visual elements across all brand materials that make up the brand’s identity, including the logo, color palette, typography, and imagery.
Brand Guidelines
We create the set of rules you need as a guideline to maintain brand consistency across all channels from logo usage, color scheme, typography, and tone of voice.
Brand Collateral
We help you design and produce various brand materials such as business cards, letterheads, brochures, marketing materials, graphic design, podcasts and YouTube video covers etc. that adhere to your brand guidelines.
Product Design
User Flow Optimization
We optimize user journeys by analyzing, refining, and improving the paths that users take when navigating your product. The goal is to design a flow to convert users through a series of actions that ultimately increase engagement and loyalty.
Wireframe Design
We use wireframes early in the design process to lay the basic structure of content and functionality by taking into account your users’ needs and experiences. This is to help you visualize what the final product will look like before investing in more detailed design work.
User Interface Design (UI)
To create the visual and interactive elements of your digital product, we design the graphic layout, icons, buttons, fonts, and overall aesthetics of the user interface. We will make sure that the product is visually appealing, has a seamless user experience, and is engaging.
Style Guide and Design Systems
To streamline the design process and ensure a consistent design language throughout your product, we create a toolkit that includes specifications for color schemes, typography, iconography, spacing, and other design elements.
Interaction and Accessibility Design
We design with accessibility in mind to help users with a range of abilities interact and navigate through your product intuitively and with ease.
Product Development
WordPress Development
We build and manage your website on WordPress for both its functional and customization abilities. Our team of WordPress experts build websites, design layouts, add functionality, and ensure your product performs smoothly. We also create custom themes, plugins, and features to meet your business needs.
Headless CMS Development
To give you more flexibility for using your content on multiple devices we help by building Headless CMS to act as your primary content storage. We then connect your content via APIs to different platforms like your website, mobile apps, or other digital channels.
Data and Platform Migration
We can help with migrating your data and platform to WordPress and ensure a smooth transition with minimal data loss or disruption to your business.
API & 3rd Party Software Integration
To improve efficiency, automate processes, enable data sharing, and improve performance, we use tools and services that create a powerful and integrated product.
Editorial Publishing Workflow Automation
We can help you improve your production process, increase productivity among your editorial teams, and ensure content is consistently delivered by streamlining your workflow. This involves using tools and software to automate tasks like content creation, editing, approval, scheduling, and distribution.
Website Maintenance & Support
We take care and help you in ensuring your product runs smoothly and stays up to date. We provide you with the technical support you need to fix issues, address security updates, and monitor your product’s performance.
Product Management
Data Collection
Data Planning
This is the process of defining what data is needed and how it will be collected. It involves setting the goals and objectives of data collection, specifying the sources of data, and planning to capture and store this information effectively.
Customer Segmentation
This involves categorizing your audience into distinct groups based on shared characteristics or behaviors. It helps tailor your marketing efforts and deliver content to different customer segments for more personalized and engaging communication.
Data Warehouse Setup
We create a structured and centralized repository for storing and managing data. A data warehouse allows for the efficient storage and retrieval of data, making it readily available for analysis and reporting.
Data Analytics
Data Dashboard
Once your data is collected, they are made available through a dashboard showcasing key metrics clearly and concisely to monitor performance, identify trends, and make data-driven decisions.
Analytics Audit
We review and assess your data and analytical practices to make sure the information and insights gain from them are accurate and helpful to your business.
Revenue Optimization
Involuntary Churn and Payment Optimization
We can help reduce the loss of users due to issues like payment failures or expired credit cards. This includes using preventative measures and tools to recover failed payments, update payment information, and minimize subscription cancellations.
Subscription management
Involves optimizing your subscription cycle by attracting and retaining subscribers, managing pricing, offering upsell opportunities, and ensuring subscribers have a smooth and satisfying experience.
Additional Services
Email Marketing Automation
We help you streamline and enhance your email marketing efforts by using tools and services to set up automated email campaigns to deliver personalized content to your subscribers and users based on their behavioral patterns.
Conversion Rate Optimization (CRO)
We help you in improving your product’s ability to convert a higher percentage of visitors into active users or achieve a specific goal. We analyze your user’s behavior and use data-driven insights to make design adjustments to achieve the desired results.
Newsletter Template Design & Development
We design and develop customized and reusable newsletter templates that reflect your brand identity in all your email communications.
User Engagement Optimization
We research and analyze user patterns, implementing strategies to optimize your product for better engagement that leads to user retention and loyalty. This may involve improving features, user interface, and subscriber journey.
“Trends has grown 5x since we started working with Refact. The agency is so great that we decided to continue working with them even after Trends was launched. They are responsible for nearly 100% of all our engineering work.”
— Scott Garcia, Product Manager at Trends
Want to know more?
Let us know what questions you have and we’ll set up a complimentary consultation to discuss how Pagely can bring your website to the next level.