Want a WordPress page builder that’s built for business? Elementor is an up-and-coming page builder that isn’t just going after the code deficient among us. Instead, the Elementor team is creating a thought-out page builder that’s packed with tools for both WP beginners and savvy marketers.
In this Elementor review, I’m going to give you my thoughts on some of the areas where I think Elementor excels (and one area where it doesn’t). Let’s dig in…
Elementor Review: At a Glance
At this point, the concept of a visual page builder isn’t really breaking new ground. With one, you get a list of elements that you can drag to a live-preview of your page and edit everything in real time. You’ve probably seen it before.
But what I really like about Elementor is that the Elementor team realizes this. So instead of trying to create just another visual page builder, they’re putting a real effort into developing features that are not only unique, but also perfect for marketing and business.
So in my review of Elementor, I’m going to almost exclusively focus on what Elementor does better, different, or worse than the average page builder.
What Elementor Does Great
Let’s start with the good stuff! Here’s what Elementor excels at compared to your average page builder:
Unique Elements That Are Actually Helpful
Before I talk about the unique stuff, let me just say that Elementor does offer all the standard elements. Pricing tables, countdown timers…everything you’d expect is there.
But then Elementor offers a few really neat elements that aren’t as common:
Form Element – lets you visually build forms in the page builder interface. Pretty cool. But even cooler is that you can easily hook these forms up to Zapier webhooks, which creates a ton of opportunities for automation. You can automate meeting scheduling, create email opt-ins, or pretty much anything else that can sync up with Zapier webhooks.
Grid Elements – Elementor gives you three helpful grid elements:
- Posts – create grids of regular posts or custom post types.
- Portfolio – a different style of post grid.
- WooCommerce Products – easily query and display WooCommerce products in grids. Great for eCommerce stores.
Flip Box – As the name suggests, these are basically full content boxes that “flip” when a user hovers over them.
Global Elements to Save You Time
Have an element that you need to use over and over? Elementor makes it easy. You can save any element as “global”. Then, you just need to edit the element once to push all of those changes to all the other pages where that element appears.
If you have a button CTA or an opt-in form that you use on multiple pages, this will save you a ton of time.
An Interface That Doesn’t Glitch
Have you ever used one of those page builder interfaces that glitches when you try to drag elements around? Drag and drop is great when it’s done right…but when it’s not, it’s a miserable experience.
Thankfully, Elementor falls into the former camp. I’ve logged double-digit hours on Elementor at this point and have yet to run into any nasty glitches like I’ve experienced on other page builders.
Detailed Positioning Options
If you’re just trying to push out pages fast, you probably won’t use the advanced positioning. But if you’re willing to spend the time, Elementor gives you detailed control over exactly where each element shows up on your page:
You can also easily change responsive settings and add custom CSS classes:
Pre-Built Templates That Actually Look Good
Look, I’m not a professional designer. That’s why I use a page builder! So when I’m staring a blank page in the face…I panic. But with Elementor, you don’t need to always start from scratch because you get heaps of pre-built templates.
Even better…the templates actually look good. You know how some page builders’ templates are…less than aesthetic? That’s not Elementor.
You can also save your own designs as templates to save time. And by saving your own templates, you get access to this awesome feature…
Templates That Work Beyond Pages and Posts
This is a feature that I’ve never seen in any other page builder. Whenever you save a design to your Elementor library, Elementor generates a shortcode that lets you use that design anywhere on your site. And it also adds a widget that lets you quickly insert saved templates into any widgetized area:
With these two features, you can actually use Elementor to build layouts to use in your sidebar or footer areas.
No Shortcode Lock-in
This won’t affect your initial experience. But if you ever decide to move away from Elementor in the future, you’ll appreciate it.
See, some page builders leave behind a jumbled mess of shortcodes if you deactivate them. That means all your old content is…well, pretty much ruined.
Elementor, on the other hand, just leaves behind basic HTML. Yes, you’ll lose the pretty styling, but all of your content will still be there in the regular WordPress Editor. For example, here’s the left-behind code from one of Elementor’s pre-built templates after I deactivated Elementor:
And if you view that on the front-end, your page will still look pretty decent, though it does lose its fancier formatting:
You probably won’t start using a page builder with the intention of deleting it. But if, down the road, you have a need to, you will 100% appreciate using a page builder that doesn’t lock you in.
Where Elementor Could Improve
There’s only really one criticism I have of Elementor:
Lack of inline text editing.
With most page builders, you can edit text in the actual visual interface. But with Elementor, you have to edit text like this:
It’s not a huge issue. But I much prefer inline editing.
Additionally, forcing you to edit elements in this way also makes it a bit awkward to move from editing an element straight into adding a new element. Why? Because the text editor obscures the new element list.
So to actually open the new element list, you have this awkward scenario of needing to click on a random place on your screen to get away from the text editor before you can drag over a new element.
It’s by no means a deal-breaker. But it is a quirk that I wish the Elementor team would change.
Elementor is my personal page builder of choice for all of my new sites. The detailed control, unique elements, and lag-free interface make it a joy to use (excluding the lack of inline editing).
With a fairly powerful free version, you can also get started at no cost to yourself. But if you want the absolute best experience, you should definitely go with Elementor Pro to get access to all of the features I discussed in this review.
And if you’re interested in how other WordPress page builders function, you should check out our tutorial for Beaver Builder.