<a href="http:\/\/marketingsherpa.com\/article\/case-study\/customer-communication-by-channel" target="_blank" rel="noopener noreferrer">72% of people prefer<\/a>\u00a0to get business communications via email and the ROI on email marketing can be as high as\u00a0<a href="http:\/\/emailmonday.com\/wp-content\/uploads\/2015\/04\/National-client-email-2015-DMA.pdf" target="_blank" rel="noopener noreferrer">$38 for every $1 spent<\/a>. You'll hear people claim "email marketing is dead," but the numbers don't lie: email marketing is still very effective and every business should be using it to engage their prospects and customers.\r\n\r\nLooking for the best solution for email marketing, and how to integrate with WordPress?\u00a0<a href="https:\/\/mailchimp.com\/" target="_blank" rel="noopener noreferrer">MailChimp<\/a>\u00a0is one of the best email services and also one of the easiest tools to use (and integrates incredibly well with WP, which is a massive plus).\r\n\r\nIn this article, we\u2019re going to walk you through everything you need to know about integrating MailChimp and WordPress to help stay ahead of\u00a0<a href="https:\/\/pagely.com\/blog\/trends-in-email-marketing-for-2018\/">trends in email marketing<\/a>. By the end, you\u2019ll know how to capture leads on your website with a subscribe form, automatically send new blog posts via an automated email newsletter, and we'll recommend a slew of WordPress\u00a0plugins that can supercharge your MailChimp marketing. We're going to cover everything you need to get the two solutions fully integrated and working together seamlessly so you can leverage the power of MailChimp's email marketing features to grow your WordPress\u00a0site and engage your audience.\r\n\r\nLet\u2019s dive in...\r\n<h2>WHY USE MAILCHIMP?<\/h2>\r\nFirst things first: why should you use MailChimp as your email marketing solution?\r\n\r\nIt really boils down to one thing: simplicity. You don\u2019t need to know any coding to create emails. Everything is drag-and-drop, meaning you can easily add text, images, links, captions, and just about anything else your heart desires.\r\n\r\n<img class="aligncenter size-full wp-image-12900" src="https:\/\/pagely.com\/wp-content\/uploads\/2018\/01\/image1.png" alt="" width="1304" height="671" \/>\r\n\r\nEmails are automatically mobile friendly, seeing all your statistics is a breeze, and creating simple A\/B tests only requires a few clicks.\r\n\r\nAnd here\u2019s the kicker: it\u2019s free to sign up and\u00a0<strong>you get your first 2,000 email subscribers and 12,000 emails per month for free.<\/strong>\r\n\r\nIn terms of email marketing, MailChimp has an incredibly low barrier to entry. If you want simplicity married to functionality, Mailchimp is your golden ticket. If you're interested in more advanced marketing automation and CRM functionality, there are more feature-rich solutions. But, if MailChimp's refined feature set checks all the boxes for you, why use anything else?\r\n\r\n \r\n<h2>HOW TO INTEGRATE MAILCHIMP WITH WORDPRESS<\/h2>\r\nGood looks and ease-of-use are two critically important factors in getting people to subscribe to your email list. The sign-up form (a.k.a. subscription form) you put on your WordPress\u00a0site needs to be easy on the eyes and easy on the brain. The more difficult or confusing it is to sign up, the less likely people will end up on your list. As a general rule of thumb, the more fields you require, the fewer email subscribers you will get. Generally, first name and email address are all you need.\r\n\r\nFortunately, MailChimp and WordPress are very friendly. They\u2019re practically best friends.\r\n<h3>ADD OPT-IN\u00a0FORMS USING A PLUGIN<\/h3>\r\nTo add opt-in\u00a0forms to your site install the\u00a0<a href="https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/" target="_blank" rel="noopener noreferrer">MailChimp for W<\/a>P plugin. There is also an\u00a0<a href="https:\/\/wordpress.org\/plugins\/mailchimp-for-woocommerce\/">official MailChimp for WordPress plugin<\/a>\u00a0created by Mailchimp, but it has fewer features, lower ratings, and is updated less frequently.\r\n\r\nWith the\u00a0<a href="https:\/\/wordpress.org\/plugins\/mailchimp-for-wp\/">MailChimp for WP\u00a0plugin<\/a>, you can easily create and seamlessly embed customized signup forms anywhere on your WordPress\u00a0site. It has nearly a perfect rating (4.8 out of 5 stars) and more than 1 million sites are using it.\r\n\r\nHere\u2019s how to your website's email subscription forms set it up...\r\n<h3>SETTING UP THE MAILCHIMP FOR WORDPRESS\u00a0PLUGIN<\/h3>\r\nFirst, go to the\u00a0<a href="https:\/\/wordpress.org\/plugins\/">WordPress\u00a0plugin directory<\/a>\u00a0and download the plugin to your computer. After you unpack it, upload it to your plugins folder within WordPress. Alternatively, you can install it directly from the WordPress backend and activate it.\r\n\r\n<img class="aligncenter size-full wp-image-12902" src="https:\/\/pagely.com\/wp-content\/uploads\/2018\/01\/image3.png" alt="" width="1400" height="689" \/>\r\n\r\nNext, you\u2019ll need to connect your MailChimp account to the plugin. To do this, you\u2019ll need to get your API key from MailChimp and paste it within the plugin.\r\n\r\nTo find your API key, log into your MailChimp account, visit\u00a0<strong>Account > Extras > API keys<\/strong>. On the API keys page, scroll down and click on the \u201cCreate A Key\u201d option. In the API key column, you will see a box with a bunch of numbers and letters in it \u2014 copy what\u2019s in that box.\r\n\r\n<img class="aligncenter size-full wp-image-12909" src="https:\/\/pagely.com\/wp-content\/uploads\/2018\/01\/image10.png" alt="" width="833" height="472" \/>\r\n\r\nNext, go back to your WordPress\u00a0plugin and navigate to the Settings menu of that plugin. On the very first page, you will see a box where you can paste the API key. Paste it, then hit \u201cSave Settings.\u201d\r\n\r\nBoom. Your plugin is now connected with MailChimp.\r\n<h3>CREATE A SIGNUP FORM<\/h3>\r\nAfter getting the plugin installed, you can create a signup form to put on your WordPress\u00a0site.\r\n\r\nWithin the plugin, go to Forms. Here you can choose the design and format of the signup form. MailChimp for WordPress has five themes to choose from and a field generator where you can customize the form by adding HTML elements.\r\n\r\n<img class="aligncenter size-full wp-image-12901" src="https:\/\/pagely.com\/wp-content\/uploads\/2018\/01\/image2.jpg" alt="" width="754" height="450" \/>\r\n\r\nBelow, you can see extra settings, like the automated messages and the redirect URL. You'll want to be sure you select the right MailChimp list in the MailChimp settings (the one you want these subscribers added to).\r\n\r\n<img class="aligncenter size-full wp-image-12903" src="https:\/\/pagely.com\/wp-content\/uploads\/2018\/01\/image4.jpg" alt="" width="742" height="790" \/>\r\n<h3>PUT THE SIGNUP FORM ON YOUR SITE<\/h3>\r\nThere are many ways to get your signup forms on your WordPress\u00a0site. The first is to use a shortcode. Underneath the builder module in the plugin is where you will find the shortcode. If you paste this anywhere within a post or page, it will automatically add the form to that spot.\r\n\r\n<img class="aligncenter size-full wp-image-12908" src="https:\/\/pagely.com\/wp-content\/uploads\/2018\/01\/image9.jpg" alt="" width="742" height="216" \/>\r\n\r\nAnother way is to use the MailChimp widget, which you can find by going to\u00a0<strong>Appearance > Widgets<\/strong>\u00a0in WordPress. Just drag and drop the widget to your sidebar or footer, change the title if you like, and hit save.\r\n\r\n<img class="aligncenter size-full wp-image-12907" src="https:\/\/pagely.com\/wp-content\/uploads\/2018\/01\/image8.jpg" alt="" width="329" height="533" \/>\r\n\r\nPlus, thanks to this awesome plugin, there is a third way to get a signup form on your site. You\u2019re going to like this one. You can allow anyone who writes a comment or uses a contact form on your site to sign up to your email list. Simply go to the Checkbox settings to activate this option. Cool, right?\r\n\r\n<img class="aligncenter size-full wp-image-12913" src="https:\/\/pagely.com\/wp-content\/uploads\/2018\/01\/image14.jpg" alt="" width="736" height="476" \/>\r\n\r\nWith your form placed on your site, your website visitors can submit their info via the form and be automatically added to your MailChimp list so they're ready and waiting for your next email campaign.\r\n<h3>ADDING FORMS MANUALLY<\/h3>\r\nIf you want to get slightly more technical, you can add MailChimp opt-in\u00a0forms manually to your site.\r\n\r\nInstead of using the plugin, you can go through your MailChimp backend. Many developers prefer this route.\r\n\r\nTo do this, go to the Lists page within MailChimp. Next to the name of your email list, you\u2019ll see a drop-down arrow next to the Stats button. One of the options from that drop-down arrow is Signup Forms. Click it.\r\n\r\n<img class="aligncenter size-full wp-image-12904" src="https:\/\/pagely.com\/wp-content\/uploads\/2018\/01\/image5.png" alt="" width="355" height="408" \/>\r\n\r\nOn this page, you will see some different options: General forms, Embedded forms, Subscriber popups, Form integrations.\r\n\r\n<img class="aligncenter size-full wp-image-12914" src="https:\/\/pagely.com\/wp-content\/uploads\/2018\/01\/image15.jpg" alt="" width="1287" height="594" \/>\r\n\r\nIf you click on Embedded forms, you can then design your signup form. Once you\u2019ve chosen your template (Classic, Super Slim or Naked) and selected what fields you want, you can scroll down under the header \u201cCopy\/paste onto your site.\u201d That box has the HTML code that you will copy and paste within your post or page.\r\n\r\nWhen you paste the HTML on your post or page, make sure you switch over to the \u201cText\u201d view rather than the \u201cVisual\u201d view.\r\n\r\n<img class="aligncenter size-full wp-image-12912" src="https:\/\/pagely.com\/wp-content\/uploads\/2018\/01\/image13.jpg" alt="" width="1287" height="984" \/>\r\n<h2>SUPERCHARGING YOUR MAILCHIMP-WORDPRESS MARKETING<\/h2>\r\nMailChimp and WordPress are a power couple, and if you know what you\u2019re doing, you can really take things to the next level.\r\n\r\nHere are some ways you can take this MailChimp-WordPress\u00a0integration and knock it out of the park. These tips will help you make the most of it all.\r\n<h3>AUTO-SEND BLOG POSTS TO YOUR EMAIL LIST<\/h3>\r\nMailChimp has a feature called \u201cRSS-driven campaigns.\u201d What that means is you can have MailChimp automatically out an email every time you write a blog post. This is an easy way to keep people up to date with the action happening on your blog.\r\n<h3>HOW TO SET UP AN RSS-DRIVEN CAMPAIGN THROUGH MAILCHIMP<\/h3>\r\nAn RSS feed is something that is automatically created by your blog. Every time you add a new post, it goes into the RSS feed. MailChimp can use that feed to pull the full or partial content of your blog posts into emails, and then send those emails to your list.\r\n\r\nFirst, you\u2019ll need the URL of your RSS feed (side note: if you want to send your subscribers content from multiple RSS feeds, you can use\u00a0<a href="https:\/\/kb.mailchimp.com\/merge-tags\/feedblock-rss-merge-tags" target="_blank" rel="noopener noreferrer">MailChimp\u2019s FEED merge tag<\/a>, or use a feed aggregator like\u00a0<a href="https:\/\/rssunify.com\/" target="_blank" rel="noopener noreferrer">RSSUnify<\/a>\u00a0or\u00a0<a href="http:\/\/www.rssmix.com\/" target="_blank" rel="noopener noreferrer">RSS Mix<\/a>).\r\n\r\nAlthough the content that goes out depends on what you post on your site, you can use MailChimp to customize when to email the content to your subscribers.\r\n\r\nIn WordPress, the link to the RSS feed is often times www.yoursitename.com\/feed.\r\n\r\nTo set up the RSS-Driven Campaign, navigate to the Campaigns page and hit the \u201cCreate Campaign\u201d button. In the popup box that appears, choose \u201cCreate an Email.\u201d\r\n\r\n<img class="aligncenter size-full wp-image-12905" src="https:\/\/pagely.com\/wp-content\/uploads\/2018\/01\/image6.png" alt="" width="895" height="575" \/>\r\n\r\nChoose the Automated tab then choose \u201cShare blog updates.\u201d\r\n\r\n<img class="aligncenter size-full wp-image-12910" src="https:\/\/pagely.com\/wp-content\/uploads\/2018\/01\/image11.png" alt="" width="879" height="494" \/>\r\n\r\nEnter the name of your campaign, choose the list you\u2019ll be sending this to, then hit \u201cBegin.\u201d\r\n\r\nOn the next page, you\u2019ll enter the RSS feed URL, how often you want this auto-send to go out, and choose the template and design of the auto email.\r\n\r\nAnd now you\u2019re all set! When a new post is published, MailChimp will automatically grab the info from your RSS feed and place it into an email campaign so it can be delivered to your email\u00a0subscribers.\r\n<h2>ADDITIONAL PLUGINS TO USE WITH MAILCHIMP<\/h2>\r\nNumerous companies have created WordPress\u00a0plugins specifically designed to improve your MailChimp\u00a0email marketing even further. Here are some of the most popular ones.\r\n<h3><a href="https:\/\/sumo.com\/" target="_blank" rel="noopener noreferrer">SUMOME<\/a><\/h3>\r\nSumoMe is a powerful suite of marketing tools used by thousands of companies. If you are serious about growing your email list fast, you should consider investing in SumoMe. They have some incredibly unique ways to get subscribers, like the \u201cWelcome Mat\u201d, \u201cHello Bar\u201d, and more. SumoMe integrates nicely with WordPress and MailChimp and is able to automatically add subscribers to your list.\r\n<h3><a href="https:\/\/www.gravityforms.com\/">GRAVITY FORMS<\/a><\/h3>\r\nGravity Forms is an extremely popular WordPress form building solution. If you need more options or more complex forms than the simple MailChimp\u00a0signup forms they provide by default, Gravity Forms can probably handle it. It's a proven, time-tested solution with a great reputation and we recommend it without hesitation.\r\n<h3><a href="https:\/\/www.wufoo.com\/" target="_blank" rel="noopener noreferrer">WUFOO<\/a><\/h3>\r\nWufoo is a tool that allows you to quickly build and customize subscriber forms. With the free package, you get five custom forms, 100 entries, 10 fields, and stats. Wufoo is designed to be both powerful and easy to use. If you want a lot of options for designing your opt-in\u00a0forms, this is a good choice.\r\n<h3><a href="https:\/\/web-dorado.com\/products\/wordpress-mailchimp-wd.html" target="_blank" rel="noopener noreferrer">MAILCHIMP WD<\/a><\/h3>\r\nThis plugin allows you to create wonderful looking subscription forms with some cool fields. You also have the option of adding PayPal integration and hiding or displaying certain fields depending on the selections your users make.\r\n\r\nThe PayPal integration is especially useful if you\u2019re taking payments through PayPal and then want to add those customers to your email list.\r\n<h3><a href="https:\/\/wordpress.org\/plugins\/analytics360\/" target="_blank" rel="noopener noreferrer">ANALYTICS360<\/a><\/h3>\r\nMailChimp has stats and reports you can look at, and so does WordPress. But don\u2019t you want to go deeper than that? If you\u2019ve ever wondered how the rate of new subscriptions correlates with your website traffic, Analytics 360 from Google can answer those types of questions.\r\n\r\nBasically, this plugin puts everything in one place. It takes your Google\u00a0Analytics and MailChimp tracking data and puts it neatly within your WordPress\u00a0dashboard.\r\n\r\nEfficiency is a key characteristic of a successful business.\r\n<h3><a href="https:\/\/wordpress.org\/plugins\/mailchimp-forms-by-mailmunch\/" target="_blank" rel="noopener noreferrer">MAILCHIMP FORMS BY MAILMUNCH<\/a><\/h3>\r\nLike SumoMe, MailMunch is a suite of tools designed to help marketers grow their email lists fast. It has a variety of lead capture forms, including scroll mats, advanced pop-up forms, slide boxes, and a lot more.\r\n\r\nIf you\u2019re really looking to supercharge your MailChimp marketing, this might be the right solution.\r\n<h3><a href="https:\/\/wordpress.org\/plugins\/yikes-inc-easy-mailchimp-extender\/" target="_blank" rel="noopener noreferrer">EASY FORMS FOR MAILCHIMP<\/a><\/h3>\r\nUnfortunately, MailChimp\u2019s standard opt-in\u00a0forms are pretty ugly. As great as MailChimp is in terms of simplicity, it\u2019s not the best when it comes to collecting email addresses. That\u2019s why plugins like Easy Forms are useful. If you really want to customize the look and feel of your form, this plugin has built-in CSS classes that can dramatically improve the look.\r\n<h3><a href="https:\/\/wordpress.org\/plugins\/woocommerce-mailchimp\/" target="_blank" rel="noopener noreferrer">WOOCOMMERCE MAILCHIMP<\/a><\/h3>\r\nIf you sell products using WooCommerce, you\u2019re going to want to use this plugin.\r\n\r\nWith this plugin, you can integrate WooCommerce with MailChimp, automatically assigning customers to their preferred email lists and MailChimp interest groups after finishing an order.\r\n\r\nYou can then create your own interest groups and add subscribers based on the list they belong to.\r\n\r\nAdditionally, you can add an opt-in option at the checkout page, giving customers yet one more opportunity to get on your email list.\r\n<h3><a href="https:\/\/wordpress.org\/plugins\/mc4wp-activity\/" target="_blank" rel="noopener noreferrer">MAILCHIMP ACTIVITY<\/a><\/h3>\r\nThe MailChimp activity plugin lets you see all your MailChimp stats in your WordPress\u00a0dashboard. This means you don\u2019t even need to login to MailChimp to get a feel for what\u2019s happening with your list.\r\n<h3><a href="http:\/\/fancythemes.com\/out\/mc-comments" target="_blank" rel="noopener noreferrer">MAILCHIMP COMMENTS<\/a><\/h3>\r\nThis is a fantastic way to build your list through the comments on your WordPress blog. When a person comments on a post, they\u2019re given the option of signing up for your email list. If they do, you can automatically direct them to different lists depending on the post they comment on.\r\n<h2>GO FORTH AND CONQUER!<\/h2>\r\nYou now have everything you need to conquer email marketing with MailChimp and WordPress. Yes, you should keep using social media to promote your business and brand. But unlike social media, in which people are randomly scrolling through hundreds of random posts, email has the ability to grab people\u2019s full attention. When something shows up in their inbox, they need to take action on it, even if that action is deleting the email.\r\n\r\nThe world is yours!