If you are promoting your services or products on your website, or just want to give new visitors a reason to stick around when they arrive at your blog, publishing testimonials from happy clients, customers, and readers is a great way to increase conversions.
Testimonials not only let potential clients and customers know what benefits they can expect from what you are offering, but they can also increase your perceived trustworthiness and credibility.
While endorsements from high profile figures can boost the impact of your reviews, publishing feedback from everyday users can go a long way towards providing social proof and making it easier for your website visitors to make the decision to become clients or customers.
While it’s up to you to gather the feedback from your happy users, in this post we will take a look at a tool which makes it very easy to manage and publish testimonials on your WordPress website.
The Testimonials Slider Plugin
While you can simply add your testimonials to the posts and pages on your website, using a dedicated plugin to manage and publish them can help you make the most of this valuable customer feedback and present it in the best possible way.
Although there are plenty of free testimonial plugins available for WordPress, after testing many of them, it soon became clear that most of them have a few issues that make them unsuitable.
However, the free Testimonials Slider from N-Tech Technologies is the best option I’ve found due to its ease of use, useful set of features, and most importantly, the way the testimonials are displayed on your website.
By using the Testimonials Slider plugin you can add as many reviews to your website as you have, and then publish them either in a slider format, or as a list in your posts and pages using a shortcode. While there are more feature packed plugins of this type, this one just works.
How to the Testimonials Slider plugin on Your Website
As the Testimonials Slider plugin is free to use, it can be installed on your site directly from the WordPress plugin directory
To do so, log into your site’s admin area (http://yoursite.com/wp-login.php) and then navigate to Plugins > Add New using the sidebar menu.
From the Add Plugins screen, enter ‘Testimonials Slider’ in the search field and then install the first item listed in the results. There a few other plugins with similar names so make sure you install the one by N-Tech Technologies PVT LTD to get the right plugin.
Once the plugin has been installed and activated, the settings can be accessed from the newly added Testimonials sidebar menu item.
Configuring the Plugin
Thankfully this is an easy to use plugin that you can start using right away. The settings page only has a few options, but they give you enough control over how the testimonials are displayed on your website.
There are two ways to display the testimonials: either in a list, or as a slider. If you choose to use the slider format, you can set the transition mode, choosing from horizontal, vertical, or face. The default horizontal setting is a good option.
The default speed of transition is a little fast, so you might want to increase this to 1000 ms. You can also choose to add arrow button controls to allow your visitors to scroll back and forth through the testimonials in the slider.
You can also add a pager which lets your visitors jump directly to the different testimonials in the slider. Other options include enabling a random starting slide, and auto transitions through the slides.
Once you’ve added your first few testimonials you can see your chosen settings in action and then tweak them if necessary.
Adding Testimonials to Your WordPress Website
After you’ve configured the settings, you can start adding your first testimonials to your WordPress website. To do so, click on Add New from the Testimonials menu.
Due to the way this plugin works, you should enter the name of the customer or client in the post title field, then add their feedback in the post body.
You can also add a photo or other image using the featured image field. This image will be displayed alongside the feedback. If you want to link back to the website or social media profile of the person who provided the testimonial, you can enter the address in the Website Link field.
Adding a link is a good idea as it allows your visitors to verify and find out more about your clients and customers, helping to increase your social proof and credibility and the value of the testimonials.
Once you’ve entered the feedback you received you can save it by hitting the publish button.
Publishing Your Testimonials
After adding one or more testimonials to your website, you can then display them in your posts and pages. There are two shortcodes you can use:
- [show_testimonials] display them using the slider
- [show_testimonials type=’full’] display then in a grid layout
To insert them, simply open a post or page for editing and then add one of the shortcodes to display the testimonials on your website.
One way to use this plugin would be to display the slider on your homepage, allowing your visitors to scroll through the testimonials, without taking up too much space on the homepage. Then create a dedicated testimonials page and use the grid layout shortcode to display all your feedback in onc place.
Now that you know how to publish feedback in style, if you want an example of what content to include in your testimonials, be sure to check out the Pagely homepage for a selection of live examples.
If you have any questions about this plugin or working with testimonials, please leave a comment below.