A professional writer since 1991, Matt views content creation, whether it’s text, image, video or audio (http://bit.ly/1OcSDvU) as both a passion and a calling. As a freelancer, Matt specializes in researching and breaking down complex topics so they can be understood by a variety of business-to-business (B2B) and business-to-consumer (B2C) audiences. In addition to content creation, Matt offers online marketing and lead generation expertise. He literally wrote the book on content marketing (http://amzn.to/1lpUYeN) and has 16+ years of experience in successfully driving targeted online traffic using content designed to increase both qualified conversions and brand awareness.