Category: Marketing
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The CMO’s Guide for Marketing Challenges
Today, Chief Marketing Officers (CMOs) face a multitude of obstacles. From navigating digital transformation to measuring return on investment (ROI) and maintaining brand consistency, the pressure to succeed is immense. In a recent article by ROI Amplified titled “2024 CMO MARKETING CHALLENGES TO PREPARE FOR“, it was emphasized that CMOs must embrace digital transformation, invest…
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Lead Generation Campaigns: As Told by 19 Top Agencies & Makers
Do you know where your last lead came from? While the basics of lead generation remain the same, new technology and methodologies are changing the way agencies gather leads for their clients and forcing them to assess their own lead generation strategies. With the market saturated, marketers are doubling their efforts at measuring the success…
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A Guide to Using Lead Magnets
Having a solid business model and offering isn’t always enough to convert visitors on their first, second, or even third visit to your website. But how do you ensure that a visitor will return to your site and go from being a random window shopper to becoming a customer? You could cross your fingers and…
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Boost Customers’ Post Holiday Spending with Your WordPress Site
Between November 1 and December 31 of 2017, e-commerce businesses racked up a total of $108.15 billion in sales, according to Adobe. 2018’s holiday season sales are estimated to reach $124.1 billion, which is an impressive leap and one that’s sure to delight e-commerce companies everywhere. Smart targeting of the 4 different kinds of…
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Is Predictive Analytics the Key to Surviving Traffic Surges and Downtime?
It’s well known that analytics tell a story about what happened to your website. For example, your monthly Google Analytics report says you had X amount of visitors last month and some number of them returned to the site regularly. You also know things like popular referral sources for traffic and a variety of demographic…
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How to Build Effective Google Analytics Dashboards
Google Analytics is a wonderful tool. It provides insight into your traffic, visitor behavior, and your conversions. All your digital efforts housed within a treasure trove of data and information. But, what good is that data if not viewed in any meaningful kind of way? Enter: Dashboards. Dashboards are purpose-built visualizations of your Google Analytics…
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Connect WordPress to Medium & Up Your Content Marketing Game
This post is outdated and we are working on an update. Stay tuned! Primarily touted as a social content sharing site, Medium is one of the most popular and most visited websites in the world, ranked 348 worldwide and 272 in the US (as of this publication) according to SimilarWeb. Medium was introduced in 2012…
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Using HubSpot and WordPress To Dominate Inbound Marketing
HubSpot is an all-in-one inbound marketing software tool that can allow you to optimize your WordPress website for lead generation and conversion. Site owners use HubSpot to improve traffic generation, lead capture, automated nurturing and sales conversion and with $375.6 million in revenue for 2017, HubSpot has cemented themselves as a force to be reckoned…
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What Business Leaders Can Learn From 9 Successful CEO Bloggers
Blogging has become more than just a popular means for sharing your thoughts online. For companies, blogs are an important channel for content marketing, and for business leaders, they provide an effective medium for shaping popular opinion. Blogs allow executives to demonstrate thought leadership, give their company a public face, control their image in the…
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How To Integrate MailChimp and WordPress for the Pros
72% of people prefer to get business communications via email and the ROI on email marketing can be as high as $38 for every $1 spent. You’ll hear people claim “email marketing is dead,” but the numbers don’t lie: email marketing is still very effective and every business should be using it to engage their prospects and…