Category: Marketing

  • 5 Essentials for WordPress Landing Pages that Convert

    Landing pages are a marketing essential for any business with a website, as these serve as a web page where you can drive traffic and encourage visitors to take a particular next step. Landing pages are standalone pages, sometimes without a navigation bar, and a single call-to-action to better guide visitors to take your desired…

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  • Popup Plugins and Why Your WordPress Site Needs One

    In this post I’ll walk you through the most useful types of popups, which popup plugins to use on WordPress and all the reasons why you should get a popup on your site (despite the bad rap they sometimes get). Popups, when done poorly, are annoying, interfere with user experience and can leave visitors with…

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  • How to Use Google Analytics for WordPress

    Using Google Analytics for WordPress helps you understand how visitors interact with your site and content. Google Analytics is a free web analytics service that allows you to track traffic, behavior, conversions and more on your website. In this post, you’ll learn how to set up Google Analytics in the WordPress dashboard. Also, you’ll get…

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  • Personalizing Web Experiences to Increase Conversions

    Have you ever met a stranger and instantly hit it off? They’re interested in all the same things you are, the conversation flows easily, and you feel like you’ve been friends for years… Such situations might not manifest themselves every day, but we can all agree that it’s pretty awesome when they do. So what…

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  • Positioning Your Brand in a Competitive Space

    We often cover a variety of digital marketing topics here at Pagely, but rarely do we (and others) mention the importance of branding. That ends today, as we draw from our own experience and the advice of others to help illustrate the importance of positioning your brand in a competitive space. Branding Tips from the…

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  • Generating B2B Leads with Inbound Marketing and WordPress

    You put a lot of energy into creating content for your blog. It’s understandable that you would want it to pay off in terms of generating leads for your B2B company. And yet, simply having great blog content isn’t going to move the needle in terms of converting the people who visit your blog into…

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  • The Top 10 Anticipated Digital Marketing Events of 2017

    2016 was a monumental year for digital marketing, with the rise of live streaming video, native advertising, and the increased use of personalization. Rather than focusing too heavily on mastering these trends, now is the time to look to what’s ahead. Whether you’re a marketer for a company, work at an agency, or an entrepreneur,…

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  • Cold Email Overview from the Founder of LeadFuze

    Today we have a guest post from a friend and fellow AZ startup, Justin McGill of LeadFuze. I originally met Justin via a local growth hacking meetup group and was hugely impressed with his grasp of lead generation and the platform he’s built to enable it specifically via cold outbound emails. Justin has a wealth…

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  • Understanding Spam- The Start, The Collection, The Removal

    For many, the topic of spam may be well known and this article will serve as a review. However, whether you are new to spam or a spam veteran, I hope to supply some valuable information nuggets. Please feel free to contribute to the good of the conversation in the comment section. Spam is unsolicited…

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