Category: Marketing

  • Favorite Software Solutions from 10 Leading Marketers

    Impactful marketing strategies can inspire audiences and encourage honest conversations. At their core, these strategies are held together by the tools powering them, and the strategic minds scheduling, automating and managing all of the associated tasks and projects. Since marketers focus on customer acquisition, lead generation, and onboarding, they need to be well-versed on the […]

    Learn More


  • The Top eCommerce Platforms Compared

    As more consumers choose to buy online rather than drive to physical stores, the ecommerce economy continues to grow. This year about $3.5 trillion will be spent through ecommerce websites and that number is only expected to grow year over year. You may want to get in on the action with your own online shop. […]

    Learn More


  • Trends in Email Marketing (and How to Up Your Own Game)

    When you wake up in the morning, what’s the first thing you do? If you’re anything like me, you reach for your phone and check your email. I know, it’s a terrible habit. But catching up on emails allows me to check in with what’s happened overnight and get a picture in my mind of […]

    Learn More


  • 6 Companies that have Mastered SaaS Marketing

    Marketing software as a service is a relatively new concept that can pose many challenges as well as reap a company numerous benefits. Most of the challenges come from creating unique and meaningful content and campaigns that are authentic to the brand and target the right audiences. While there are hundreds of SaaS companies creating […]

    Learn More


  • 4 Ways to Drive Social Traffic to Your Blog

    In 2014, something amazing happened. No, not Patrick Stewart doing the Ice Bucket Challenge. (Though, that was one for the books). Rather, social media started to beat search in driving referral traffic to publishers’ websites. This means more readers were finding blogs through channels like Facebook and Twitter than through channels like Google and Yahoo. […]

    Learn More


  • 5 Essentials for WordPress Landing Pages that Convert

    Landing pages are a marketing essential for any business with a website, as these serve as a web page where you can drive traffic and encourage visitors to take a particular next step. Landing pages are standalone pages, sometimes without a navigation bar, and a single call-to-action to better guide visitors to take your desired […]

    Learn More


  • Popup Plugins and Why Your WordPress Site Needs One

    In this post I’ll walk you through the most useful types of popups, which popup plugins to use on WordPress and all the reasons why you should get a popup on your site (despite the bad rap they sometimes get). Popups, when done poorly, are annoying, interfere with user experience and can leave visitors with […]

    Learn More


  • How to Use Google Analytics for WordPress

    Using Google Analytics for WordPress helps you understand how visitors interact with your site and content. Google Analytics is a free web analytics service that allows you to track traffic, behavior, conversions and more on your website. In this post, you’ll learn how to set up Google Analytics in the WordPress dashboard. Also, you’ll get […]

    Learn More


  • Personalizing Web Experiences to Increase Conversions

    Have you ever met a stranger and instantly hit it off? They’re interested in all the same things you are, the conversation flows easily, and you feel like you’ve been friends for years… Such situations might not manifest themselves every day, but we can all agree that it’s pretty awesome when they do. So what […]

    Learn More


  • Positioning Your Brand in a Competitive Space

    We often cover a variety of digital marketing topics here at Pagely, but rarely do we (and others) mention the importance of branding. That ends today, as we draw from our own experience and the advice of others to help illustrate the importance of positioning your brand in a competitive space. Branding Tips from the […]

    Learn More