Category: Marketing

  • Connect WordPress to Medium & Up Your Content Marketing Game

    This post is outdated and we are working on an update. Stay tuned! Primarily touted as a social content sharing site, Medium is one of the most popular and most visited websites in the world, ranked 348 worldwide and 272 in the US (as of this publication) according to SimilarWeb. Medium was introduced in 2012…

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  • Using HubSpot and WordPress To Dominate Inbound Marketing

    HubSpot is an all-in-one inbound marketing software tool that can allow you to optimize your WordPress website for lead generation and conversion. Site owners use HubSpot to improve traffic generation, lead capture, automated nurturing and sales conversion and with $375.6 million in revenue for 2017, HubSpot has cemented themselves as a force to be reckoned…

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  • What Business Leaders Can Learn From 9 Successful CEO Bloggers

    Blogging has become more than just a popular means for sharing your thoughts online. For companies, blogs are an important channel for content marketing, and for business leaders, they provide an effective medium for shaping popular opinion. Blogs allow executives to demonstrate thought leadership, give their company a public face, control their image in the…

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  • How To Integrate MailChimp and WordPress for the Pros

    72% of people prefer to get business communications via email and the ROI on email marketing can be as high as $38 for every $1 spent. You’ll hear people claim “email marketing is dead,” but the numbers don’t lie: email marketing is still very effective and every business should be using it to engage their prospects and…

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  • 3 Alternatives to Google Analytics for WordPress

    Google Analytics is a free and powerful go-to solution for monitoring your website and tracking important activity. However, it would be shortsighted to discount the other solutions that exist for collating your data. Keeping tabs on your website traffic is possible with a number of analytics programs, although it’s important that you choose the one…

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  • Favorite Software Solutions from 10 Leading Marketers

    Impactful marketing strategies can inspire audiences and encourage honest conversations. At their core, these strategies are held together by the tools powering them, and the strategic minds scheduling, automating and managing all of the associated tasks and projects. Since marketers focus on customer acquisition, lead generation, and onboarding, they need to be well-versed on the…

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  • The Top eCommerce Platforms Compared

    As more consumers choose to buy online rather than drive to physical stores, the ecommerce economy continues to grow. This year about $3.5 trillion will be spent through ecommerce websites and that number is only expected to grow year over year. You may want to get in on the action with your own online shop.…

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  • Trends in Email Marketing (and How to Up Your Own Game)

    When you wake up in the morning, what’s the first thing you do? If you’re anything like me, you reach for your phone and check your email. I know, it’s a terrible habit. But catching up on emails allows me to check in with what’s happened overnight and get a picture in my mind of…

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  • 6 Companies that have Mastered SaaS Marketing

    Marketing software as a service is a relatively new concept that can pose many challenges as well as reap a company numerous benefits. Most of the challenges come from creating unique and meaningful content and campaigns that are authentic to the brand and target the right audiences. While there are hundreds of SaaS companies creating…

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  • 4 Ways to Drive Social Traffic to Your Blog

    In 2014, something amazing happened. No, not Patrick Stewart doing the Ice Bucket Challenge. (Though, that was one for the books). Rather, social media started to beat search in driving referral traffic to publishers’ websites. This means more readers were finding blogs through channels like Facebook and Twitter than through channels like Google and Yahoo.…

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