Category: Uncategorized
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Lifecycle Marketing Strategy Explained
You probably spend a tremendous amount of time building and optimizing sales funnels for your business. And as long as you’re putting in the work, most funnels, even poorly constructed ones, will generate leads and sales. Build, test, optimize and repeat. The cycle never ends. What if changing just one aspect of your sales process…
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Reasons You Should Do a Regular WordPress Check-Up
Introduction to WordPress Maintenance Admit it, you do treat your WordPress installation as a set-it-and-forget-it kind of thing, don’t you? Almost everybody does. Literally, the only two things we usually do with a WordPress site once it’s up and running is: (1) publish new content, (2) update the plugins and the WordPress core itself (here…
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Google Tag Manager for WordPress: 6 Killer Reasons to Start Using It
If you’re looking for a better way to add and manage third party tags and scripts on your WordPress website, then the free Google Tag Manager service could be just what you are looking for. Google Tag Manager supports a plethora of tags including those from Google’s own services. Whether you’re adding Google AdWords or…
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How To Create a Sticky Post in WordPress
By default, your newest articles are published at the top of your blog. With every new article published, your existing articles are pushed down a spot — and eventually, off the front page completely. It can be disheartening when your best article drops off the front page. There are two main problems with this: One…
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WordPress Marketing Fails: What You’re Doing Wrong with Your Blog
You’re steadily publishing content on your business blog that you think is pretty great, and yet, no one other than your mom seems to be reading your articles. What gives? If you’re not seeing the traffic you think you ought to on your blog, there’s a good chance you’re making a few of the following…
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A Guide to Remarketing for Higher Ed
Introduction to Remarketing for Colleges and Universities “We all know the drill: Prospective students spend months painstakingly deliberating over which college they want to go to, visiting the websites of potential schools, and weighing up the pros and cons. For prospective students, college websites are a fantastic resource packed with information about everything from course…
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How to Easily Create Custom Category Pages in WordPress
WordPress category pages are the pages that list all the posts on your blog from a particular category. These pages give your readers a way to view all the posts on a certain topic or category in one place. However, depending on your chosen WordPress theme, these category pages don’t often include any original or…
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An Introduction to Guest Bloggers and Guest Blogging
The benefits of expanding the scope of your blog are pretty self-explanatory: you expand the scope of your content, add new perspectives for your readers, build relationships with key influencers, build backlinks, and bring a wider audience to your blog through the writer’s existing followers. Keep your expectations reasonable One of the key mistakes many…
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The 6 Types Of Cyber Attacks To Protect Against In 2024
Introduction to Cybersecurity Threats It’s every system administrator’s worst nightmare. Hackers gain access to your system, stealing mission-critical information, locking sensitive files, or leaking proprietary information to the public. Frankly, it can be hard for companies to recover from such an attack. The data breach at Equifax in 2017 is turning out to be one…
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A Guide to Using WordPress Logs to Track Errors
Use WordPress logs to fix problems that arise on your WordPress instance — or, more accurately, to figure out why they’ve occurred. This feature tracks errors and records them in one easy-to-locate file, so you can get started on the troubleshooting process. There are three basic steps to enable WordPress error logs: In this article,…