Category: Writing and Content Marketing
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19 Global Marketing Leaders Share Their Content Strategy
In a word, it’s all about content. We talked to marketing leaders at 19 technology companies around the world to hear how they are engaging their audience and staying relevant and competitive. What did we find? As you might expect, many of today’s forward thinking marketers are pouring resources into their content and inbound marketing…
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The Ultimate Guide to Content Curation
Has anyone ever said, “As a publisher in a content-driven landscape, you are responsible for producing unique content every day,” and you scratched your head at the amount of resources it would take to craft something meaningful on a daily basis? Creating original content for your site can be exhausting if you don’t have the…
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UX Writing Crash Course & Checklist
There’s been a huge push in recent years for designers to learn how to code, to be all-rounders who can seamlessly switch from Photoshop to GitHub. But, as it turns out, code is not the only unicorn skill. As John Maeda, Automattic’s head of computational design highlighted in his 2017 Design in Tech Report, “Words…
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What makes a good writer?
Good writing evokes emotion. Good writing connects things. Good writing tells a story that the reader can relate to. Too often, writers only judge themselves against other writers. Those with better vocabularies and slicker prose seem, by all technical accounts, to be the best of the group. It’s enough to think that good writing, and…
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5 Ways to Get Invited Back as a Regular Guest Blogger
You already know that guest blogging on other websites that attract your target audience is a fantastic strategy for expanding your brand’s reach. But a lot of business owners and industry experts waste a lot of time moving from one guest blogging opportunity to another, rather than working to build a long-lasting relationship with a…
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How to Create a Successful WordPress Content Marketing Strategy
Higher domain authority. Improved brand visibility. Increased traffic and conversion rates. You understand the benefits of a WordPress content marketing plan, but where do you start? You could just create whatever content you feel like without a strategy, but that’s a dangerous playing field. To create a content marketing program that’s truly successful, it’s important…