Category: Writing and Content Marketing
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UX Writing Crash Course & Checklist
There’s been a huge push in recent years for designers to learn how to code, to be all-rounders who can seamlessly switch from Photoshop to GitHub. But, as it turns out, code is not the only unicorn skill. As John Maeda, Automattic’s head of computational design highlighted in his 2017 Design in Tech Report, “Words…
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What makes a good writer?
Good writing evokes emotion. Good writing connects things. Good writing tells a story that the reader can relate to. Too often, writers only judge themselves against other writers. Those with better vocabularies and slicker prose seem, by all technical accounts, to be the best of the group. It’s enough to think that good writing, and…
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5 Ways to Get Invited Back as a Regular Guest Blogger
You already know that guest blogging on other websites that attract your target audience is a fantastic strategy for expanding your brand’s reach. But a lot of business owners and industry experts waste a lot of time moving from one guest blogging opportunity to another, rather than working to build a long-lasting relationship with a…
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How to Create a Successful WordPress Content Marketing Strategy
Higher domain authority. Improved brand visibility. Increased traffic and conversion rates. You understand the benefits of a WordPress content marketing plan, but where do you start? You could just create whatever content you feel like without a strategy, but that’s a dangerous playing field. To create a content marketing program that’s truly successful, it’s important…