Category: Industry Insights
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27 Top University Websites Using WordPress
More and more websites are running on WordPress – in fact, 43.4% of the internet is powered by WP! WordPress is known as a platform that allows web developers to build customizable, creative websites that are easy to update and manage – the perfect recipe for university and college administrators. But many administrators have concerns…
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5 Fast-Track Ways to Optimize WordPress Blogs for Search
As a blog owner, it’s important to keep your blog in tip top shape. That means you should be conducting routine tests to optimize your blog for search visibility. As search engine algorithms change, it’s essential to optimize WordPress to keep your blog searchable. Besides, what’s the point of writing all that amazing content if…
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Five Membership Website Mistakes to Avoid
We’re lucky today to have the second in a series from our friends at True Productions. Anthony Cassara is a wizard when it comes to video and membership sites. Previously Anthony did a guest vlog with us teaching his three top recommendations for creating a successful membership site. Today he approaches this topic from the…
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Lifecycle Marketing Strategy Explained
You probably spend a tremendous amount of time building and optimizing sales funnels for your business. And as long as you’re putting in the work, most funnels, even poorly constructed ones, will generate leads and sales. Build, test, optimize and repeat. The cycle never ends. What if changing just one aspect of your sales process…
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Google Tag Manager for WordPress: 6 Killer Reasons to Start Using It
If you’re looking for a better way to add and manage third party tags and scripts on your WordPress website, then the free Google Tag Manager service could be just what you are looking for. Google Tag Manager supports a plethora of tags including those from Google’s own services. Whether you’re adding Google AdWords or…
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WordPress Marketing Fails: What You’re Doing Wrong with Your Blog
You’re steadily publishing content on your business blog that you think is pretty great, and yet, no one other than your mom seems to be reading your articles. What gives? If you’re not seeing the traffic you think you ought to on your blog, there’s a good chance you’re making a few of the following…
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A Guide to Remarketing for Higher Ed
Introduction to Remarketing for Colleges and Universities “We all know the drill: Prospective students spend months painstakingly deliberating over which college they want to go to, visiting the websites of potential schools, and weighing up the pros and cons. For prospective students, college websites are a fantastic resource packed with information about everything from course…
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An Introduction to Guest Bloggers and Guest Blogging
The benefits of expanding the scope of your blog are pretty self-explanatory: you expand the scope of your content, add new perspectives for your readers, build relationships with key influencers, build backlinks, and bring a wider audience to your blog through the writer’s existing followers. Keep your expectations reasonable One of the key mistakes many…
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The Future of Software: Key SaaS Trends Set to Dominate 2024
In an era marked by rapid technological advancement and shifting market dynamics, the Software as a Service (SaaS) industry is at the forefront of innovation and growth. This includes the world of WordPress, the most popular content management system (CMS) globally, powering over 40% of all websites. As we delve into 2024, it’s essential for…
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The CMO’s Guide for Marketing Challenges
Today, Chief Marketing Officers (CMOs) face a multitude of obstacles. From navigating digital transformation to measuring return on investment (ROI) and maintaining brand consistency, the pressure to succeed is immense. In a recent article by ROI Amplified titled “2024 CMO MARKETING CHALLENGES TO PREPARE FOR“, it was emphasized that CMOs must embrace digital transformation, invest…