Category: WordPress for Business
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GravityView Diversity Grant
As PressNomics 6 approaches, it’s humbling to see how it’s grown beyond a conference for people that power the WordPress economy, to a community of awesome individuals and organizations that come together to spark change in our ecosystem. I’d like to introduce you to Zack Katz, creator of GravityView and co-founder of the company with…
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Blue Oceans. Notes on Joshua Strebel’s WCPHX Keynote presentation (Part 2)
This is part two of a series on my recent keynote for WordCamp Phoenix, where I took the stage in front of my local business and WordPress community to share some insights and lessons learned. The video is embedded below and in this post, I will unpack a couple of the concepts and ideas from…
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Expectations From Customer Support In Today’s Top Brands
For many brands, the concept of customer support has been a comforting constant over the last several decades of broad, dynamic changes in the marketplace. But now technology is rapidly changing customer support expectations, and today’s brands have to transform their support solutions in order to stay competitive–and stay on their customers’ good sides. In…
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How to Develop a Business Continuity Plan
The unpredictable and varied nature of modern disasters — whether they’re hurricanes, cyberattacks, or wildfires — can make planning for business continuity a challenge. Disaster can strike anytime, anywhere. Your plans become even more important as the world grows ever-less predictable. Because the fact is that, on a long enough timeline, disaster will happen. A…
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29 Powerful Questions to Ask Your Team in the New Year
Crafting a strategy for the year ahead is an important part of the job for any business leader. Come January, teams disappear into meetings, later emerging with a handful of goals for the upcoming year. The result can often be an uncreative and uninspiring collection of “this year plus 10%” spreadsheets and unachievable and often…
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Targeting the 4 Types of Holiday Shoppers So They Don’t Slip Through Your Funnel
Online sales during the 2018 holiday season are expected to top $123.4 billion in the United States alone. There’s never a better time to generate more sales as an ecommerce business than during the holidays. But many online stores don’t develop a plan to target the right buyers, causing them to miss out on potential…
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Cyber Monday WordPress Deals
Now is as good a time as any to stock up on WordPress deals to set your site up for success in time for the holiday rush. We’ve weeded through the slew of deals to present a handful of the good ones here. Deals on themes, plugins, managed WordPress hosting and much more, just in…
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Turn Data Into Opportunity With These 9 Business Intelligence Tools
Businesses and enterprises have a lot of data to contend with. From acquisition and retention metrics to prospective customers, internal business processes, partners, affiliates, and competitor data, knowing what data matters most to your business can be difficult. Often, businesses can’t -or simply neglect to -leverage their data effectively into actionable wins that can grow…
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5 Ways to Boost Sales With Your Enterprise WordPress Site
Your enterprise WordPress site is a crucial component of your sales strategy. As such, you’ll want to make sure every facet of it is geared towards increasing conversions. Failure to do so could lead to a decrease in sales and hurt your bottom line. Fortunately, WordPress — backed up by reliable enterprise hosting — can…
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SaaS Marketing and Why It’s Different from Other Types of Marketing
SaaS marketing is tricky. Unlike marketing a physical product, like a washing machine or a mobile phone, you’re selling something that’s intangible. On top of that, your service is constantly changing with every update. And, more challenging still, you’re not asking customers for a one-off payment — you’re asking for their hard-earned cash every month.…