Category: WordPress for Business
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5 Tips to Prepare for the Next Cyber Monday
If you’re reading this article to prepare for Cyber Monday, you’ve already missed the boat. To get the most visibility during a major event like a holiday, you need to have content ready 45 days in advance. It’s called the 45-Day Rule, and even if you publish everything right now, you’re already within 45 days…
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Last Minute eCommerce Tips to Prepare for Cyber Monday
Poor Thanksgiving. Such a kind-hearted holiday is losing its seat as Cyber Monday and Black Friday are taking all the fame out of “Thanksgiving Weekend.” When it comes to eCommerce, though, those top-tier shopping days are the reason for the season. Not only are they among the biggest shopping days of the year, but Forbes…
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Down-Selling For The Win
Let’s play a quick round of Jeopardy! Player: “I’ll take Sales Techniques for $1000” Host: “Whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale” Player: “What is Up-Selling” ### Up-Selling is probably the most ballyhooed tactic for increasing revenue in…
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The Pagely Guide to Winterizing Your WooCommerce Store
The days are getting shorter, and customers are getting ready to whip out their credit cards and start spending like no other time of the year. If you manage an e-commerce store, chances are you can expect to see an uptick over the coming weeks; 2016 holiday sales are expected to exceed $1 trillion. We…
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How to Increase Conversion Rates with Effective Squeeze Pages
Generate qualified leads. Increase conversions. Drive revenue. These three initiatives are at the top of every digital marketer’s to-do list. They’re also incredibly difficult to achieve. Generating leads is so difficult, in fact, that 65% of marketers say its the single biggest challenge they face (according to HubSpot’s 2016 report). If you’re like these marketers…
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Customer Happiness in the Age of Automation
To never disappoint your customers might be impossible, but it’s a goal well worth pursuing in my book. Lapses will inevitably set you back, but the real fault is to leave the customer at a loss when things go south. At Pagely, customer happiness starts with getting the basics right. That means zero robots sending…
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Extreme Ownership Principles in Practice
I recently finished reading a book called Extreme Ownership. It’s a business book by two Navy SEALs who led the most highly-decorated combat units in the Iraq War in which they share key battlefield lessons, distill them into core principles and map them to specific business scenarios to show how they apply in the boardroom.…
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Managed WordPress Hosting is 7 years old.
7 years ago this month, Pagely launched as a service that aimed to smooth and eliminate some of the technical hurdles of launching and hosting a WordPress powered site. It was a brand new category at the time, and now Managed WordPress Hosting is a ubiquitous channel within the broader Hosting industry. Estimates paint just…
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Productivity Hacks with RescueTime
Even the most productive workers fall victim to procrastination, and while the occasional visit to Facebook may not cause you to miss a deadline, you could find those lost minutes adding up to a lot of wasted time. Since entrepreneurs and business owners know that time is money, squandering your work hours can mean less…
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The Art of Capturing and Utilizing Net Promoter Score Data
Introduced in 2003 by management consulting firm Bain & Company, NPS stands for Net Promoter Score — a method for measuring the loyalty of each individual customer and gathering valuable feedback. If you are struggling to find a simple method for measuring the overall happiness and loyalty of your customers, the NPS may be just…