The mission of this 3 part series of articles, released in monthly installments, is to discuss the options for constructing an enterprise Internet of Things (IoT) platform. By now you have most likely heard of the Internet of Things (IoT) and your enterprise may even be planning an IoT platform. There are many different enterprise IoT platform variations with varying levels of sophistication but they all focus on creating value through Internet connected devices such as sensors and actuators. Within the next few years, there will be more Internet connected “things” than people. IoT platforms are like an enterprise’s involuntary system: if it is working at peak level operational efficiencies are created, threats and opportunities are identified and new customer services are created. Image via https://blogs.nvidia.com Enterprise IoT platforms are increasingly using deep learning systems, a form of artificial intelligence, that exploit the rich analytical data that flows through these. The better the IoT platform, the faster the workforce can react and make informed decisions. There are many end-to-end IoT service providers that solve enterprise needs such as; freezer temperature monitoring for the pharma industry, asset tracking, building energy management and commercial lighting automation. Some enterprises may want to build their own platform from the bottom up. However, the best option for most enterprises is to leverage an existing IoT platforms that provide a framework for you to customize your own solutions and applications. Let’s dive right in and talk about three IoT platform parts: the Things, the Networks and the Cloud. The “Things” IoT things sense, monitor, track and respond to physical and environmental changes to create value for enterprises. These “things” provide operational efficiencies, workflow optimization, value-added services as well as asset management, energy savings, safety and security. The power of “things” is just now being realized with new cloud platforms and service offerings in the last few years. Cloud security, storage and processing have provided these “things” with infrastructure and software to massively scale and communicate with other “things” even if these are thousands of miles away. Developers are starting to put the brains of these “things” into the cloud as this greatly simplifies upgrades, lowers device costs, distributes processing and provides multi-year battery life. Image via https://cloud.illinois.edu Enterprises almost never build “things” themselves. Platform providers typically partner with sensor manufacturers and networking equipment vendors to provide solutions for their enterprise customers.In the last decade, platform providers, device makers and networking experts have worked together to create standards for simplifying connecting “things” and building IoT applications. For example, myDevices provides an IoT enablement platform that allows enterprises to quickly design, prototype, and commercialize IoT solutions for a variety of verticals. By working with the LoRa Alliance, its platform connects with major LoRaWAN network servers and gateways and uses its open source Low Power Payload format that myDevices has shared with the LoRa community. Another variation is mcThings that has created an IoT connectivity platform that includes low cost sensor devices (<$50) as well as an operating system and connectivity service. The “Networks” Enterprise IoT networks typically consist of several layers including: a local area network control network wide area network. Local area networks traditionally have been wired sensors but today low power wireless sensor network technologies have enabled new types of “things” to be connected without expensive installation, even in hazardous and hard-to-reach locations. Each network provides the “things” with different characteristics such as fast transmission rates, large byte payloads, low power for long battery lifetimes or long-range communications. This can become complex as the number of “things” grows and it is why many enterprises contract out building their IoT network. Wireless sensor network technologies include short to mid-range technologies such as Zigbee, Thread, Bluetooth and WiFi as well as long range wireless networks such as 2G/3G/4G. Low power wide area network (LPWANs) technologies such as Sigfox, LoRa, LTE-Cat-M1 and NB-IoT are one of the fastest growing IoT networking areas with their ability to support multiple miles of network coverage for battery powered wireless sensors. Over time, the “things” makers have hoisted up a lot of network complexity to the cloud and use a 3rd party IoT connectivity platform with their provisioning, security and other tools that makes in-house IoT network development possible. Managed IoT network platform providers are a growing trend. Examples of major network operators that offer enterprise IoT solutions for North America include Comcast and Verizon. Comcast’s machineQ network is being rolled out to over a dozen U.S. cities. By using the LoRaWAN standard, Comcast is building an ecosystem of commercial partners to enable businesses and cities to gather, transmit, and analyze data about the operation of connected devices distributed throughout smart cities. This is provided through a wide range of services including “connectivity as a service” as well as full stack device and application solutions. Verizon’s ThingSpace platform speeds up IoT development and provides a simplified IoT workspace and machine-to-machine (M2M) management center. After a series of pilots, Verizon is launching a nationwide LTE Cat M1 network that will enable enterprises to do a variety of IoT solutions using lower power LTE devices with $2/month data plans. Open IoT networks have emerged such as The Things Network that does not charge for network connectivity and allows smaller businesses and consumers to create their own IoT solutions such as asset tracking and monitoring. The “Cloud” The cloud is where most enterprise IoT development happens. Once the “things” are selected, the networks of “things” specified, then it’s the cloud where operational efficiency and competitive advantage is forged. This is where companies customize and develop analytic tools to control and understand their “things.” Enterprises almost universally use one or more of the major cloud infrastructure platform providers either directly or indirectly through their IoT connectivity and AEP service provider. Amazon’s AWS has the largest and most developed cloud services of any cloud provider. Amazon’s system includes advanced analytics technology acquired from 2lemetry and a full turnkey IoT service. Microsoft’s Azure IoT platform also provides a full turnkey system for developers as well. Further, IBM was one of the earliest machine learning IoT integrators and has a large portfolio of tools. What’s Next? In large enterprises with lots of “things” the data can grow to terabytes every few days. This is where enterprises use cloud infrastructure and services to build their own artificial intelligence and deep learning systems. Increasingly, enterprises are using Platform-as-a-Service (PaaS) providers such as GE’s Predix that provides a framework for asset modeling, big data processing, analytics and applications. In the next article in this 3 part series, I’ll outline the construction of an IoT cloud platform. Stay tuned.
Today, tens of thousands of enterprises are using Internet of Things platforms to streamline operations, automate processes, reduce costs associated with regulatory compliance and to provide enhanced services to attract and retain new customers. There are hundreds of IoT platform providers today that specialize in niche industries or target a broad range of industries with an IoT framework platforms that many companies build on top of such as Amazon Web Services (AWS), Microsoft Azure, IBM BlueMix and IBM’s Watson IoT data analytics platform. The Internet of Things (IoT) is transforming the way enterprises scale their operations. Stamp size sensing machines and massive cloud infrastructure accelerate an enterprise’s production capabilities. IoT provides operational efficiency by inserting sensors into the workplace to handle dangerous operations, repetitive tasks, maintenance, inventory control, asset management, on-demand ordering and workflow automation. Want information on how to construct your own IoT platform? Read this. The three major reasons enterprises are investing in IoT include the following: Increased Asset Visibility Healthcare, retail and manufacturing are adopting cloud-based operational management platforms that reduce costs associated with tracking and locating mobile assets. An example of this is Awarepoint’s tracking of insulin pumps and other high value hospital equipment. Many asset management platforms feature smart location tags with integrated sensors for monitoring temperature, humidity and other environmental conditions of the asset. Process Optimization Most workplaces have processes that require immediate action or the business loses productivity, or even worse. IoT devices are being used to automate, accelerate and monitor these processes with temperature, motion, flow and other advanced sensing devices. One emerging area for simple enterprise IoT optimization is the smart button, a relatively new invention for automated and streamlined processes. The Button Corporation, headquartered in Helsinki, Finland provides an IoT platform for simple but effective solutions using smart buttons. These battery-powered wireless buttons can be placed anywhere there is a need for a trigger-based action such as ordering of supplies or calling for help. Bttn and Bttn mini Source: The Button Corporation Energy Savings Energy savings continues to be a major IoT adoption driver for enterprises especially for those with older or smaller buildings that lack a traditional building control system. Enterprises are demanding green IoT solutions such as energy monitoring, smart lighting, electric vehicle smart charging and room level climate controls. In addition, an IoT smart lighting system provides an extendable infrastructure for supporting numerous other IoT applications such as asset tracking, air quality monitoring, condition monitoring, proximity based sensing and workflow enhancements. Image credit to David Preiss Wireless Sensor Network Trends Most IoT wireless networking technologies use short range (up to 30 meters) radios such as Bluetooth, Wi-Fi, zigbee and Thread. The real value of wireless sensors? When they can be placed in hard to reach places without power. However, these LAN based IoT networks are complex to set up which has been somewhat of an inhibitor in enterprise. The biggest problem for these IoT devices is sending the data to the cloud which requires a LAN gateway or router every 100 meters or so. This is expensive, requires AC power and generally violates the value proposition of sensors being placed anywhere. This is where low power wide area networks (LPWANs) comes into play… https://www.pushtechnology.com/blog/tag/internet-of-things/ LPWAN devices can send data to the cloud miles away without a gateway and still have battery left over after ten years. There’s no need for local gateways/routers or network engineers to do a site survey, just place the device in the enterprise and go. Many of the largest global communications companies are developing LPWAN solutions and there has been tremendous investment and developer activity in the past few years. There are several competing LPWAN technologies today including Sigfox, LoRa, LTE-M1 and NB-IoT. Other LPWAN service providers include Comcast with a trial network underway across 50 cities and SENET, a dedicated LoRa-based service provider, that had network coverage of 200 cities and half of the U.S. as of 2016. A Diverse Ecosystem Today, thousands of IoT service providers target vertical industries such as healthcare, hospitality, real estate management, retail, education, logistics and smart cities. Enterprises are increasingly developing their own IoT service platforms that often include in-house applications that integrate with third party systems. Most IoT systems build on top of cloud-based infrastructure frameworks such as Amazon’s Web Services (AWS), Microsoft Azure and IBM BlueMix. In addition, a growing number of companies are providing IoT device management, integration and application development services with nearly all of major OEMs and enterprise software vendors currently offering IoT platforms. Go Deep with IoT Data Analytics Data analytics is one of the fastest growing IoT areas with almost daily breakthroughs in deep learning neural networks. Use cases include Tesla’s self driving cars and IBM’s Watson for cognitive computing cancer diagnostic system. The availability of IoT data analytics through open source platforms such as TensorFlow (Google), CNTK (Microsoft) and Hadoop have accelerated enterprise IoT adoption. We have just begun the enterprise IoT transformation. Deep learning, wireless sensor networks and Low Power Wide Area Networks are key technologies to start investigating. Want to optimize your enterprise online? Here’s how… Pagely is The World’s Most Scalable Enterprise Solution For WordPress. A FEW OF OUR VALUED CLIENTS
B A N A N A S Pretty much sums up the last year – It’s been bananas. Never ending Pandemic, New Brands, Growth, Working towards compliance, New Product Launches, and more. This September 2021 is a very special month for us. Pagely, and by extension the entire multi-billion dollar Managed WordPress Hosting channel, is 12yrs old! Quick Flashback: In Early 2009 I opened up my IDE and started looking at some code we wrote in 2006 for a website builder based on WordPress. I added a few features to it, picked a new leet domain name, and in September 2009 – Launched Page.ly – The world’s first Managed WordPress hosting company. All the WordPress hosting buzzwords you know and love: Automatic Backups Automatic Updates Blazingly Fast Secure like Fort Knox 1 Click Staging Caching All. Of. It. Started. Here. Yes of course it is true we did not actually create everything under the sun, however the early work we did in the space is the parent to every Managed WordPress product offering available, regardless of the company selling it. Except billing for Pageviews, eff that noise – we don’t want any part of that. Team Retreat in 2015 Always Forward As Pagely begins it’s 13th year we have a strong wind at our back once again. I’m sure in some companies, especially investor fueled ones, growth is always fast and up while profitability is tied up in ropes and cinder blocks, then thrown off the end of the pier. In our company we’ve had our periods of growth insanity and just normal one foot in front of the other measured progress to increased profitability and high NPS scores. 2018 through most of 2020 was a bit of an odd timeframe for us when looking back – we invested heavily into the development of NorthStack and gained deep technical learnings. These lessons were then applied to Pagely as the decision was made to pause the NorthStack product while we felt out how the world was going to react to a fast spreading novel Coronavirus. Team Retreat Early 2020 As we came up to a major revenue milestone in 2020 we turned our focus inward to reevaluate our processes and to create new ones, address team makeup, and revisited our mission and values. We took the time to prepare for what was coming and to lay the foundational groundwork for our future goals. Less manic startup energy – more “we’re a real business now” mentality. We hired into newly created roles in team management, finance, enterprise sales, and compliance. Sally and I handed off more and more of the day-to-day responsibilities to our skilled team so we could take stock of where we are, and where we needed to go. Then we all worked together to formulate the plan to get us there. Allison’s (SupportOps Manager) dogs: Winne and Lola (“Karen”). The last year has been all about executing on that plan. We added 30% to our headcount – while improving and expanding our benefit offerings. We’ve engaged the services of an auditing firm and will shortly achieve SOC 2 – Type 2 compliance certification. Our brand glow up – which is the culmination of months of work by our Dir of Marketing Dave Amirault, and the creative team at Struck – will be launching momentarily. We’ve delivered on many of the requested features to our Enterprise clientele such as Single Sign On (SSO) to our services, and expanded support models and enhanced SLA’s. Back of the napkin math tells me our employees significantly increased their usage of PTO – after much encouragement and prodding from myself and their team leads. We launched Mercury just a few weeks back, which is a major win for our bottom line and our customers’ site performance. 20-30% faster network speeds on every request at cheaper data rates. Truly a win-win. These and many more items that are part of our strategic plan have resulted in a steadily growing sales pipeline and a pronounced upward shift in our momentum heading into 2022. Did I mention we are hiring? Get your tech jobs here. Times have changed. The important stuff has not. Jeff Matson’s doggo – Henry 2021 was also an emotional roller-coaster as we all bared witness to the, at times, abject selfish nature of people — and — the grit, empathy, and kindness of others. Sally and I have personally seen all of this up close and personal this year, a story we may share at another time. Each day though we took heart that by and large, the world is good and things tend to work out in the end. Keep the good people in your life close, and hug your kids every day. It costs you nothing to be kind. We lean on our core values as we make decisions and plan for the future. We also relied on them heavily in the past as we navigated the ups and downs of the pandemic. Sally has always said that if we do the right thing, success will follow. Doing the right thing by the people in our lives, our companies, and our communities is typically a selfless act with no expectation of return. At times though, the universe does surprise you with a healthy payback of goodwill, tenfold. There are lot’s of new faces at Pagely, as we said goodbye to others. It seems everyone has collectively reevaluated how they wish to invest their work time. Many leaned into the stability of good careers, others felt it was time to explore new options. At each coming and going I’m thankful to see new faces embrace our vision and values and old friends take a little part of the Pagely magic with them as they move forward to a new adventure. We are just as committed today as we were yesterday, and every day prior to becoming the best version of Pagely we can be. Branding work in 2021 Looking forward is as exciting today as it has been at each one of our 11 prior birthdays. I want to personally thank the team here at Pagely, and all of our customers and the fans we have in the WordPress community for being part of our journey thus far. Happy Birthday to Us. This coming year is going be the most interesting chapter in our story yet. I guarantee it.
