Raelene MoreyOctober 17, 2018October 16, 2018 SaaS Marketing and Why It’s Different from Other Types of Marketing SaaS marketing is tricky. Unlike marketing a physical product, like a washing machine or a mobile phone, you're selling something that's intangible. On top of that, your service is constantly changing with every update. And, more challenging still, you're not asking customers…Read The Story
Raelene MoreySeptember 20, 2018September 21, 2018 6 Tips for Big Brands That Want to Kill It On Social Media Consumers expect a lot from big brands when it comes to social media. They look to their Twitter, Facebook and Instagram accounts for any indication of how they do business and how they treat their customers. They want to see that brands…Read The Story
Raelene MoreyAugust 29, 2018July 15, 2018 10 Award Winning Native Advertising Campaigns to Learn From If your digital publishing model relies on banner advertising, consider this: when was the last time you actually clicked a display ad? "Banner blindness" and ignoring ads is a learned behavior, with many internet users training themselves to just skip right over…Read The Story
Raelene MoreyAugust 1, 2018July 18, 2018 How the World’s Top CEOs Stay Productive All Week Long Anyone can be busy, but being busy doesn't necessarily mean you're using your time wisely or effectively. As Tim Ferriss advises in his best-selling book The 4-Hour Work Week: "Focus on being productive instead of busy." Why? Because emails and meetings might…Read The Story
Raelene MoreyJuly 11, 2018March 22, 2019 The Complete Guide to WordPress User Roles and Permissions If you run a large website, a membership site, or simply need to give other people access so they can manage, edit, or contribute to your site, WordPress user roles and permissions let you control what users can and can't do. WordPress…Read The Story
Raelene MoreyJuly 4, 2018July 16, 2018 How 5 Emotionally Intelligent CEOs Handle Their Power The idea that CEOs are demanding and even ruthless Machiavellian types has become something of a cliche in American cinema. From Montgomery Burns on The Simpsons to Bobby Axelrod on Billions, the belief that CEOs will stop at nothing to get their…Read The Story
Raelene MoreyJune 25, 2018January 29, 2019 The Complete Guide to Running a WordPress Forum Warrior Forum, the largest web marketing community has over 40,000 registered and guest members online at any given time of the day, and makes over $1.1 million each month. Forums and message boards - old-school social media - are one of the…Read The Story
Raelene MoreyJune 12, 2018June 12, 2018 9 Alumni Engagement Best Practices for Higher Education With the recent announcement of The Pagely Scholarship, we've been deep in a higher ed mindset and got to thinking about ways to engage alumni, in addition to current and incoming students. We spend some of the best years of our young…Read The Story
Raelene MoreyMay 15, 2018 These Are the Questions Top Tech Companies Ask Job Candidates The job interview has become a modern crucible, a trial that yields significant growth and rewards when successfully confronted. For both the applicant and the employer, a job interview is an opportunity to learn and discover. The ideal outcome being a brand…Read The Story
Raelene MoreyMarch 21, 2018June 21, 2019 How Disruptive Innovation and Online Education is Remaking Higher Education Thousands of universities around the world use WordPress, including many prestigious American universities such as Harvard, MIT and Stanford. Why? Because WordPress is cost-effective, flexible, scalable. The open-source WordPress community continues to innovate in areas that can remake how higher education institutes…Read The Story