SaaS marketing is tricky. Unlike marketing a physical product, like a washing machine or a mobile phone, you're selling something that's intangible. On top of that, your service is constantly changing with every update. And, more challenging still, you're not asking customers…
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Consumers expect a lot from big brands when it comes to social media. They look to their Twitter, Facebook and Instagram accounts for any indication of how they do business and how they treat their customers. They want to see that brands…
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If your digital publishing model relies on banner advertising, consider this: when was the last time you actually clicked a display ad? "Banner blindness" and ignoring ads is a learned behavior, with many internet users training themselves to just skip right over…
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Anyone can be busy, but being busy doesn't necessarily mean you're using your time wisely or effectively. As Tim Ferriss advises in his best-selling book The 4-Hour Work Week: "Focus on being productive instead of busy." Why? Because emails and meetings might…
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If you run a large website, a membership site, or simply need to give other people access so they can manage, edit, or contribute to your site, WordPress user roles and permissions let you control what users can and can't do. WordPress…
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The idea that CEOs are demanding and even ruthless Machiavellian types has become something of a cliche in American cinema. From Montgomery Burns on The Simpsons to Bobby Axelrod on Billions, the belief that CEOs will stop at nothing to get their…
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Forums and message boards are one of the oldest forms of online community, pre-dating social media sites like Facebook and Twitter. They’re also still the most popular means for asking and answering questions, not to mention a sure-fire way to grow an…
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With the recent announcement of The Pagely Scholarship, we've been deep in a higher ed mindset and got to thinking about ways to engage alumni, in addition to current and incoming students. We spend some of the best years of our young…
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The job interview has become a modern crucible, a trial that yields significant growth and rewards when successfully confronted. For both the applicant and the employer, a job interview is an opportunity to learn and discover. The ideal outcome being a brand…
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Thousands of universities around the world use WordPress, including many prestigious American universities such as Harvard, MIT, and Stanford. Why? Because WordPress is cost-effective, flexible, scalable. The open-source WordPress community continues to innovate in areas that can remake how higher education institutes…
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