Login

Category: Social Media Marketing

  • Internet Cookies: What Are They and What Do They Mean for Your Website?

    Website owners, ever get a sinking feeling when you see those declining cookie consent rates? You’re not alone. With growing privacy concerns and stricter regulations, the way we track user behavior online is undergoing a significant shift. But fear not! This post equips you with the knowledge to navigate the changing landscape of internet cookies,…

    Learn More

  • Featured Image - How to Make Your Blog More Searchable

    How to Make Your Blog More Searchable

    If you are running a blog or website to promote your business or business services, the two most important factors for ensuring high visibility in search engines are website performance and social media exposure. Google made it clear in 2010 that website speed would become an important ranking metric for organic search results, and social…

    Learn More

  • 6 Tips for Big Brands That Want to Kill It On Social Media

    Consumers expect a lot from big brands when it comes to social media. They look to their Twitter, Facebook and Instagram accounts for any indication of how they do business and how they treat their customers. They want to see that brands are smart and witty when they tweet, share useful information in status messages,…

    Learn More

  • Micro-Influencers in Tech: How Brands Are Leveraging Their Authenticity

    Meet the micro-influencer. They are everyday people with a decent following on Instagram, Facebook or Twitter whose posts revolve around a particular passion or niche — tech, travel, beauty, business and everything in between. Big tech brands like Microsoft and Adobe are increasingly turning to these micro-influencers as part of their marketing campaigns. Why? Because…

    Learn More

  • 8 Of The Best Social Media Plugins For Your WordPress Site

    Best Social Media Plugins for WordPress Did you know that more than a quarter of the world’s population is using Facebook? That’s, well…a lot of people on social media. And though Facebook may be the biggest social network, it’s still just one social network in a sea of many. All that adds up to the…

    Learn More

  • 4 Ways to Drive Social Traffic to Your Blog

    In 2014, something amazing happened. No, not Patrick Stewart doing the Ice Bucket Challenge. (Though, that was one for the books). Rather, social media started to beat search in driving referral traffic to publishers’ websites. This means more readers were finding blogs through channels like Facebook and Twitter than through channels like Google and Yahoo.…

    Learn More

  • What the Facebook Paywall Means for Publishers

    Has anyone ever said, “As a publisher in a content-driven landscape, you are responsible for producing unique content every day,” and you scratched your head at the amount of resources it would take to craft something meaningful on a daily basis? Creating original content for your site can be exhausting if you don’t have the…

    Learn More

  • Facebook News Feed Algorithm Now Favors Fast Loading Websites

    As they announced earlier today, the Facebook News Feed algorithm will now favor posts that link through to fast-loading websites with an update coming in the next few months. With “as many as 40% of website visitors abandon a site after three seconds of delay,” Facebook has decided to make the change to continue serving…

    Learn More

  • WordPress vs. Medium vs. Facebook Instant Articles: Which One is Right for Your Business?

    These days, you’ve got more than just WordPress as a potential channel for your content marketing efforts. Other options, including Medium and Facebook Instant Articles, have their own merit. In this post, we’ll review and discuss the benefits and drawbacks of each so that you can make an informed decision about how best to reach…

    Learn More

  • How To Improve Your Pinterest Marketing In WordPress

    Have you expanded your marketing efforts to Pinterest yet? You might think Pinterest is a ‘soft’ social media platform. Full of cupcakes and kittens and moms saving images of the home DIY projects they want to make and ideas for their kid’s birthday party. There’s no serious marketing going on, is there? There is. And…

    Learn More