Susan PaytonJanuary 3, 2018April 25, 2019 Repurposing Content: How to Turn One Blog Post into a Marketing Machine You're ready to kick off a year of fantastic content marketing in 2018... only the thought of the sheer number of blog posts, ebooks, and whitepapers you're planning to create is making your eyes cross. Personally, I'm a fan of letting my…Read The Story
Susan PaytonMarch 7, 2017April 16, 2019 5 Ways to Get Invited Back as a Regular Guest Blogger You already know that guest blogging on other websites that attract your target audience is a fantastic strategy for expanding your brand's reach. But a lot of business owners and industry experts waste a lot of time moving from one guest blogging…Read The Story
Susan PaytonMarch 3, 2017April 16, 2019 9 Reasons to Migrate to a WordPress CMS Maybe you signed up for Drupal, Joomla, or another content management system a few years ago when you first started publishing content, and have now outgrown the solution. Maybe you're looking for different functionality or more themes and widgets to play with.…Read The Story
Susan PaytonFebruary 20, 2017April 16, 2019 WordPress vs. Medium vs. Facebook Instant Articles: Which One is Right for Your Business? These days, you've got more than just WordPress as a potential channel for your content marketing efforts. Other options, including Medium and Facebook Instant Articles, have their own merit. In this post, we'll review and discuss the benefits and drawbacks of each…Read The Story
Susan PaytonFebruary 3, 2017April 14, 2019 Generating B2B Leads with Inbound Marketing and WordPress You put a lot of energy into creating content for your blog. It's understandable that you would want it to pay off in terms of generating leads for your B2B company. And yet, simply having great blog content isn't going to move…Read The Story
Susan PaytonJanuary 11, 2017April 14, 2019 WordPress Marketing Fails: What You’re Doing Wrong with Your Blog You're steadily publishing content that you think is pretty great on your business blog, and yet, no one other than your mom seems to be reading your articles. What gives? If you're not seeing the traffic you think you ought to on…Read The Story