Category: Uncategorized
-
Google Webmaster Tools for WordPress Site Owners
Google Webmaster Tools for WordPress sites is a key service that can give you insights to fix issues which are holding you back in the search engines. This service was recently rebranded and is now known as Google Search Console (GSC). GSC has historically been overshadowed by Google Analytics as the service you use for…
-
WordPress Webinar Plugin Review: Google Hangouts FTW!
Webinars have long been a valuable tool for communicating live with audiences large and small online. Whether you want to hold an interactive sales presentation; liaise with your clients, customers and users; or schedule a mastermind session with your peers, webinars are often the best option. However, until recently, running a webinar meant signing up…
-
Google Analytics Goals and Conversion Tracking: A Primer
Being competitive requires a long-term commitment to the process of continual improvement. In eastern cultures, this process is referred to as Kaizen — or “change for the better”. To improve a specific process or result, it’s imperative to know where you are starting from. Using Google Analytics goals and conversion tracking allows you to understand…
-
UTM Parameters Explained: A Beginner’s Guide to Tracking Lead Sources
As a marketer, one of your core motivations should be to prune the efforts that aren’t working and double down on the ones that are. But how do you know which efforts are producing a return and which are fruitless? UTM parameters are the answer. They give you a way to tag inbound traffic by…
-
Easily Unpublish WordPress Posts with the Archived Post Status Plugin
Have you ever wanted to ‘unpublish’ WordPress posts on your blog, without having to take the drastic step of trashing or deleting those posts and pages? If so then your first port of call may well have been to look for a post status that would provide you with a simple solution for doing so.…
-
Diagnose Slow Pages with these Tools and Techniques
On Tuesday, we posted an article that discussed the importance of monitoring and identifying speed bottlenecks on your web site using Google’s Pagespeed Insights Plugin. We touched on several reasons why you should consider your WordPress page load times to be a statistic worth monitoring, but in case you weren’t convinced, consider the following: In…
-
Identify Slow Pages with Google Pagespeed Insights for WordPress
There are many well-documented benefits of having a fast-loading website including higher rankings in the search engines, better goal conversion rates and more return visits. Conversely, a website that loads slowly can cost you visitors and revenue due to diminished rank in search engine results pages and a higher rate of abandonment from those visitors…
-
We benchmarked Amazon’s new Aurora database for use with WordPress. Results within.
As an Amazon advanced technology partner we get a first look at Amazon’s new products and tools. At last year’s RE:Invent Amazon announced a new database product called Aurora, which promised up to 5x performance gains on the same hardware AND would act as a drop-in replacement to MySQL. While we did see impressive gains…
-
Google Places Reviews: Display User Generated Reviews and Feedback on Your WordPress Website
If you want a free and easy way to display Google reviews on your WordPress website, then the aptly named Google Places Reviews plugin could be just what you are looking for. With this plugin installed on your website, you can automatically pull in reviews from the Google service and then choose where to display…
-
WP Job Manager: How to Easily Display Job Listings on Your WordPress Website
WP Job Manager is billed as a lightweight plugin for creating an online job board, or adding this type of functionality to an existing WordPress website. The core plugin is free to use and after installing it on your WordPress website, you can then begin publishing job listings on your website, as well as giving…