Category: WordPress for Business
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The Art of Capturing and Utilizing Net Promoter Score Data
Introduced in 2003 by management consulting firm Bain & Company, NPS stands for Net Promoter Score — a method for measuring the loyalty of each individual customer and gathering valuable feedback. If you are struggling to find a simple method for measuring the overall happiness and loyalty of your customers, the NPS may be just…
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Create Not Solutions But Systems That Solve
There was a brilliant computer game back in the day for Apple ][+ called “Robot Odyssey.” It was my first exposure to programming and the notion that instead of solving puzzles, you could build robots to solve puzzles on your behalf (and you could even build robots to build robots… 10-year-old mind blown…). This became…
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Managed WordPress Hosting Reviews Roundup | Review of Pagely Reviews
One of the most challenging aspects of choosing a managed WordPress hosting company can be culling through all the different conflicting reviews out there and trying to make sense of all the tests and claims. There are a number of sites out there that are purely in the game of driving traffic via SEO tricks,…
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Retargeting 101: An Introduction to Retargeting Basics
Attracting new visitors to your website is never an easy process. Whether you’re creating and promoting content in search or running paid ad campaigns for qualified leads — it’s a lot of work. It only makes sense that when a visitor lands on your website, you want to do everything in your power to convert…
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The Pagely Content Marketing Process Part Three: Publishing, Promoting & Analyzing
If you haven’t already read Part I and Part II of this series. The third step in our content marketing process is arguably the most important. It’s one thing to create content, but without a systematic process to distribute, promote it and attract readers, it’s a “tree falls in the woods” scenario. If you’re looking…
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The Pagely Content Marketing Process Part Two: Writing, Editing & Optimizing for Search
If you haven’t already, read part I of this series. Managing a team of in-house writers in combination with relevant guest posts requires many different things — flexibility, an eye for detail and patience. Writing is a creative endeavor and it’s the area where our content marketing process offers the greatest flexibility despite being well-structured.…
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How To Guide: Affiliate Marketing Essentials For Startups
I have nothing. Wow, that sounded bleak. But you’re intrigued, right? In a less dramatic way, I have nothing in terms of customers, clients, and resources. Nada, zilch or as the old Hebrews would say – bupkis. (And by old Hebrews I mean my Grandma Molly and Grandpa Murry) I am an online startup that…
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Distributed Teams Best Practices: 9 Lessons Learned
As distributed teams become more widely accepted, especially in the tech space, we thought it would be beneficial to share some insights on what it takes to build and run an effective distributed team. While we could simply draw on our own experiences, we also thought it would be beneficial to reach out to a…
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How do I choose the right hosting plan?
You want to make sure your hosting needs are adequately addressed without overpaying for a plan that gives you unnecessary capacity and features. Understandable. “How do I choose the right hosting plan?” is probably the most common question we see from prospective customers here at Pagely. While we try to lay things out as clearly…
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Risk Mitigation and the True Cost of Website Downtime
Most businesses don’t think twice about the necessity to carry the insurance policies to protect against various forms of loss. Errors & Omissions, Workers’ Comp, Liability… managing downside risk of unforeseen losses and limiting potential damage is a standard cost of doing business. But rarely do business owners go into a hosting scenario with the…