Impactful marketing strategies can inspire audiences and encourage honest conversations. At their core, these strategies are held together by the tools powering them, and the strategic minds scheduling, automating and managing all of the associated tasks and projects.
Since marketers focus on customer acquisition, lead generation, and onboarding, they need to be well-versed on the latest tools to make their lives easier and their days more productive. We’ve already written about companies that are mastering marketing, so now we’re turning the focus on individual leaders in the space.
To learn more about some of the ways marketing experts are getting things done, we’ve asked leading marketers to share their favorite marketing software solutions. Hear from 10 of the world’s leading entrepreneurs and marketers on their favorite software solutions below.
Jascha Kaykas-Wolff, Chief Marketing Officer at Mozilla
“I’ve been enjoying Taiga. It’s hard to find good agile software for a marketing team, and Taiga lets us set up our user stories and the rest of the system in a way that makes sense for us.”
Jason Falls, Chief Instigator, Conversation Research Institute
“Brandwatch – I spend hours each day trying to uncover consumer insights from social media conversations and this particular listening platform has the categorization features I need to be able to isolate sets of conversations and categorize them so once I log a set of data, I can see from a high level, where the trends and insights might be. It’s deep, technical and inside-baseball a bit, but I really love it and that’s the software world I play in most.”
Joel Comm, Serial Entrepreneur
“Belive.tv – While there are many solutions that allow you broadcast to Facebook Live as a third-party tool, Belive.tv is made FOR Facebook. The integration of elegant lower thirds, viewer comments, custom branding, screen sharing and multi-guest broadcasts make it stand apart from the rest.”
Ann Handley, Chief Content Officer at MarketingProfs
“For content, I’ve been using answerthepublic.com. The tool is a fantastic, beautiful way to explore questions and problems that your prospects or customers actually have. (I really like the Prepositions wheel. Try it. You’ll see what I mean.)”
Bob Davis, Chief Marketing Officer at Plutora
“There are many to choose from, but I think I’d go with Trendkite. Measuring PR has always been more of an art than a science, but I really love the insight that the Trendkite system can provide. From drill downs into the impact of coverage, sharing of voice, integration with Google analytics, and more. It is a really powerful tool.”
Amy Condle, Director of Marketing at Zylo
“Asana is a great project management system that allows our team to move quickly, manage priorities and track progress against our goals in real-time.”
Sujan Patel, Co-Founder of WebProfits
“My favorite tool right now is Zapier. It’s the glue that makes our marketing stack work. At WebProfits we work with clients that use different tools, tech and systems and Zapier has helps us connect the software quickly so that data is passing through.”
Talia Wolf, Founder and Chief Optimizer at GetUplift
“My favorite tool right now is actually Boomerang. It’s a Gmail add-on that helps me prioritize, save things for later and even pause my inbox when I need to really focus on a project and block off any background noise. My other go-to platform is Slack (no surprise there), it helps me connect with my favorite people around the world, collaborate with them and move fast.”
Leeyen Rogers, VP of Marketing at JotForm
“Try our own tool, JotForm, an online forms platform. It allows us to create all kinds of forms and collect valuable data, without needing to know how to code.”
Matt DeCoursey, Best Selling Author of Million Dollar Bedroom and Balance Me: A Realist’s Guide to a Successful Life
“I like using GigaBook. It allows me to send out my personal or general businesses booking link to clients or users. It offers an easy and efficient ways to enable my clients to schedule appointments with me. I then see a remarkably higher rate of incoming appointment requests. The bottom-line, the fewer obstacles you place in between yourself and clients ability to access you, or request your services, then the more you are likely to see in regards to requests.”
Our feeds are flooded with one subject matter expert after another shedding light and giving us valuable tips on the newest trends in marketing. While everyone has their favorite blogs and influencers they rely on for a dose of news, unique tools and new personalities are popping up daily with fresh perspectives on the industry.