Category: Marketing
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Trends in Email Marketing (and How to Up Your Own Game)
When you wake up in the morning, what’s the first thing you do? If you’re anything like me, you reach for your phone and check your email. I know, it’s a terrible habit. But catching up on emails allows me to check in with what’s happened overnight and get a picture in my mind of…
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6 Companies that have Mastered SaaS Marketing
Marketing software as a service is a relatively new concept that can pose many challenges as well as reap a company numerous benefits. Most of the challenges come from creating unique and meaningful content and campaigns that are authentic to the brand and target the right audiences. While there are hundreds of SaaS companies creating…
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5 Essentials for WordPress Landing Pages that Convert
Landing pages are a marketing essential for any business with a website, as these serve as a web page where you can drive traffic and encourage visitors to take a particular next step. Landing pages are standalone pages, sometimes without a navigation bar, and a single call-to-action to better guide visitors to take your desired…
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Popup Plugins and Why Your WordPress Site Needs One
In this post I’ll walk you through the most useful types of popups, which popup plugins to use on WordPress and all the reasons why you should get a popup on your site (despite the bad rap they sometimes get). Popups, when done poorly, are annoying, interfere with user experience and can leave visitors with…
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How to Use Google Analytics for WordPress
Using Google Analytics for WordPress helps you understand how visitors interact with your site and content. Google Analytics is a free web analytics service that allows you to track traffic, behavior, conversions and more on your website. In this post, you’ll learn how to set up Google Analytics in the WordPress dashboard. Also, you’ll get…
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Personalizing Web Experiences to Increase Conversions
Have you ever met a stranger and instantly hit it off? They’re interested in all the same things you are, the conversation flows easily, and you feel like you’ve been friends for years… Such situations might not manifest themselves every day, but we can all agree that it’s pretty awesome when they do. So what…
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Positioning Your Brand in a Competitive Space
We often cover a variety of digital marketing topics here at Pagely, but rarely do we (and others) mention the importance of branding. That ends today, as we draw from our own experience and the advice of others to help illustrate the importance of positioning your brand in a competitive space. Branding Tips from the…
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Generating B2B Leads with Inbound Marketing and WordPress
You put a lot of energy into creating content for your blog. It’s understandable that you would want it to pay off in terms of generating leads for your B2B company. And yet, simply having great blog content isn’t going to move the needle in terms of converting the people who visit your blog into…
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The Top 10 Anticipated Digital Marketing Events of 2017
2016 was a monumental year for digital marketing, with the rise of live streaming video, native advertising, and the increased use of personalization. Rather than focusing too heavily on mastering these trends, now is the time to look to what’s ahead. Whether you’re a marketer for a company, work at an agency, or an entrepreneur,…