Category: WordPress for Business
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How to Enable Default Featured Images in WordPress
Despite strong branding being at the heart of your company’s marketing, there are many ways it can get lost on your website. Featured images are one such example, and neglecting to set them up properly means a branding opportunity missed. Featured images are visual representations of the posts and pages on your WordPress website. These…
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Are Conversational Interfaces the Future of Websites?
A few years back, I was surprised when I turned on my PlayStation to settle in for a night of marathoning horror movies on Netflix. It wasn’t that they had changed the interface of the platform or anything. Instead, what they did was introduce a chat bot named Max. Does anyone else remember him? This…
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5 Key Takeaways from Jeff Bezos’ Leadership Style
Jeff Bezos, Founder and CEO of Amazon, is soon to become the world’s richest person. And, if we are to believe him, he’s just getting started. He’s not the only one who thinks so. RBC Capital’s managing director, Mark Mahaney, estimates Amazon is on track to become the world’s first trillion dollar company. And if…
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Our Lean Startup
There are a lot of misconceptions about lean startups. This is a great introduction to the nuances of the topic, with concepts we subscribe to. However in the context of this post, I’ll equate “lean” practices to bootstrapping – or the efficient use of resources. How did Pagely evolve from a Managed WordPress Hosting company…
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What is Managed WordPress Hosting?
There’s no denying that WordPress is one of the most powerful website hosting platforms on the market today. It offers extensive SEO capabilities, robust security, and all the customization features a website owner might need. WordPress also has a worldwide community of developers, bloggers, and experts dedicated to growing and improving the open-source platform. However,…
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5 Tips to Prepare for the Next Cyber Monday
If you’re reading this article to prepare for Cyber Monday, you’ve already missed the boat. To get the most visibility during a major event like a holiday, you need to have content ready 45 days in advance. It’s called the 45-Day Rule, and even if you publish everything right now, you’re already within 45 days…
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Last Minute eCommerce Tips to Prepare for Cyber Monday
Poor Thanksgiving. Such a kind-hearted holiday is losing its seat as Cyber Monday and Black Friday are taking all the fame out of “Thanksgiving Weekend.” When it comes to eCommerce, though, those top-tier shopping days are the reason for the season. Not only are they among the biggest shopping days of the year, but Forbes…
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Down-Selling For The Win
Let’s play a quick round of Jeopardy! Player: “I’ll take Sales Techniques for $1000” Host: “Whereby a seller induces the customer to purchase more expensive items, upgrades or other add-ons in an attempt to make a more profitable sale” Player: “What is Up-Selling” ### Up-Selling is probably the most ballyhooed tactic for increasing revenue in…
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The Pagely Guide to Winterizing Your WooCommerce Store
The days are getting shorter, and customers are getting ready to whip out their credit cards and start spending like no other time of the year. If you manage an e-commerce store, chances are you can expect to see an uptick over the coming weeks; 2016 holiday sales are expected to exceed $1 trillion. We…
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How to Increase Conversion Rates with Effective Squeeze Pages
Generate qualified leads. Increase conversions. Drive revenue. These three initiatives are at the top of every digital marketer’s to-do list. They’re also incredibly difficult to achieve. Generating leads is so difficult, in fact, that 65% of marketers say its the single biggest challenge they face (according to HubSpot’s 2016 report). If you’re like these marketers…