BMC

A WordPress Hosting customer study.

Customer: BMC

BMC is a software company providing IT solutions to help businesses scale into digital enterprises through continuous improvement and innovation, for the ultimate competitive advantage. The integrated set of solutions offered by BMC fast-tracks digitally-driven businesses, from mainframe to mobile to cloud.

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tl;dr

BMC needed a solution that could accommodate more sophisticated requirements than their previous provider, WPengine. They were producing great content that pointed to their site, but wanted to maximize their blog’s SEO by pulling that content into a subfolder, versus a subdomain.

"As long as we have WordPress sites at BMC, we will continue to use Pagely."
BMC Stephen Watts - Web Strategist, BMC

The Challenge

BMC’s blog has always been on WordPress, and we had used WPengine to host it for a number of years. When we decided to get serious about our content strategy, we decided our blog needed to be run as a reverse proxy in order to ensure it would get the full weight of our primary domain’s SEO; but WPengine didn’t support that capability.

Not having the ability to run the blog in a subfolder was a problem, but not being able to set up a reverse proxy was an even bigger issue when we acquired True Sight Pulse. The company’s existing page was a WordPress site, and in order to easily migrate it to BMC.com while combining both pages’ SEO, we needed to be able to house it in a subfolder instead of as a subdomain.

The Solution

We spent some time looking for a provider that could meet our technical requirements, and Pagely stood out with their willingness to help us setup a reverse proxy. We migrated our blog and a couple of our other WordPress-based pages over to Pagely on a trial basis, but it quickly became clear that they had all of the capabilities we needed, as well as a friendly staff who are extremely responsive on support tickets.

After moving our blog and setting it up in a subfolder, we saw the traffic to our content double overnight as a result of the added SEO. Equally importantly, our uptime on Pagely has been about five nines; it’s a really stable wordpress environment. As long as we have WordPress sites, we’ll be using Pagely.

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