A WordPress Hosting customer study.
Brooklyn Tweed manufactures breed-specific yarns in support of domestic textile production, placing an emphasis on designing, sourcing, dyeing, and spinning all of their yarns in the US. The Brooklyn Tweed design team creates high-quality knitwear patterns for handknitters, tailored for the wool yarns produced in-house and designed for modern, elegant silhouettes.
Brooklyn Tweed’s business as a clothing line designer sees massive seasonal traffic spikes around new clothing line launches. Pagely enables them the ability to scale up during these periodic spikes to accommodate increased traffic with ease.
"There was only one company out there that offered not only excellent customer service with competent professional people, but that also offered that scalability option."
As a fashion company, we release our products in collections. We have a pretty loyal, excited customer base, and we spend weeks before a launch using social media to create a buzz around the new yarns and patterns.
A couple of years ago we launched our winter collection-- our biggest collection of the year-- on a brand new site. In the past we didn’t have any problems since our old site was much simpler; but when the traffic to our new site spiked, we experienced a major crash.
Beyond the financial loss that occurred, our customers felt really let down, and so did we. We knew we needed a server that was big enough to handle the volume increase that comes with new collections, but we’re a small business and every penny counts. Having a server that large year-round didn’t seem like a cost-effective option.
With Pagely, we have a mid-size server that we can double or even triple before a new collection launch. Pagely’s team scales our server in advance of the spike and keeps it at a larger size for a week, as well as monitoring our site carefully for the first 24 hours after the collection is released.
When people ask me what about Pagely makes it worthwhile, it’s that scalability; a lot of businesses can’t afford to pay for a larger server on an ongoing basis, especially if they don’t really need it. On top of the functionality, everyone we’ve worked with at Pagely has been on top of things. Their support staff is very professional and never dismissive, and even when your problem isn’t something that they can fix they take to time to tell you what your developer needs to check on.
There’s a level of professionalism that we’re particularly pleased with.