OptinMonster, a WordPress powered SaaS

A WordPress Hosting customer study.

Company: OptinMonster, a WordPress powered SaaS

OptinMonster is a top lead generation app that allows you to create and A/B test beautiful lead capture forms without a developer. It is an early pioneer of Exit-Intent Technology that allows you to convert abandoning visitors into subscribers and customers.

Visit OptinMonster, a WordPress powered SaaS

OptinMonster, a WordPress powered SaaS
tl;dr

The OptinMonster WordPress solution serves several billion impressions a month and the engineering team at Pagely has been on their side since the very first day.

The Challenge

OptinMonster started as a WordPress-only plugin but increasingly saw demand to support other website platforms. We needed to pivot to a fully blown SaaS (software-as-a-service) platform in order to expand our market presence, and we wanted to use WordPress as the API and application framework. We needed to be able to scale millions of API requests while still utilizing the familiar CMS features of WordPress.

The Solution

Pagely helped OptinMonster optimize caching usage, since 99.9% of requests are served by the cache. In addition, custom cache purging was implemented for user edits, along with providing tips on API design to make the most of caching in general.

Furthermore, overuse of transients was remedied which was causing the web servers to run out of bandwidth. Finally, Pagely helped identify bandwidth usage hogs, so that those items could be moved to their built-in CDN.

OptinMonster, a WordPress powered SaaS

By choosing Pagely for our application infrastructure, OptinMonster has been able to scale tens of millions of API requests daily without any hiccups. The application runs blazingly fast and scales beautifully, even during periods of rapid customer acquisition and expansion. The team at Pagely knows what they are doing, and we trust them to keep OptinMonster running smoothly at all hours of the day.

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